Enterprise Rent-A-Car launches promotional campaign targeting North Americans traveling to Europe

Company Has Experienced Double-Digit Growth in European Rentals by Americans Traveling Abroad

ST. LOUIS, 2014-04-10 — /Travel PR News/ — Enterprise Rent-A-Car is launching a promotional campaign to encourage North Americans to rent from Enterprise when they travel to Europe. Enterprise has already seen double- digit growth of European rentals over the past year alone, and the company anticipates the trend will continue, as it adds to its European network with locations at all major gateway airports.

A key part of the campaign is a new site designed to make it easier for North American travelers to reserve vehicles in Europe. Available online or via mobile device at www.europe.enterprise.com, the site is a one-stop shop for all vehicle rental needs in the United Kingdom, Italy, France, Spain and Germany. What’s more, from now until the end of August, users of the site will receive a 10 percent discount off enterprise.com weekly rates.

“North Americans have long had a passion for exploring Europe, and we want to make it as convenient and affordable as possible for them to rent vehicles while abroad,” said Lee Broughton, Assistant Vice President, Global Marketing and Sustainability for Enterprise.

The new Enterprise site enables prospective renters to check rates and vehicle availability, as well as choose pick-up and drop-off locations. It also features driving tips specific to each country that travelers can review before finalizing their reservation.

“We’re committed to providing a quality rental experience that exceeds our customers’ expectations – wherever in the world they rent from us,” said Broughton. “When their travels take them to Europe, North American renters can rest assured that they’ll receive the same award-winning Enterprise customer service that they’ve come to expect close to home.”

Additional information about vehicle reservations in Europe is available by visiting www.europe.enterprise.com. For those travelers embarking on a European road trip, Enterprise’s   http://magazine.enterprise.co.uk/ also offers practical and insightful recommendations, along with inspiring images from a number of popular destinations.

About Enterprise Rent-A-Car
Enterprise Rent-A-Car is part of St. Louis-based Enterprise Holdings, the largest car rental service provider in the world. Enterprise operates wholly-owned operations across the UK, Germany, Ireland, France, Spain, the United States and Canada, with over 8,100 offices worldwide. Most recently it has rapidly expanded its branded operations at airports and transport hubs throughout territories across the globe.

For more information, contact:

Greg Phillips
gregory.d.phillips@ehi.com

Subscribe to Notifications