Emirates Becomes Global Airline Partner for SailGP, Expanding Sponsorship in Sailing’s Premier Events

The milestone deal includes Title Partnership of SailGP’s 2025 season opening event in Dubai as well as the Great Britain Sail Grand Prix in Portsmouth next summer

(IN SHORT) Emirates has secured a five-season global partnership with SailGP, becoming the exclusive Global Airline Partner of the high-profile sailing league. The partnership includes Emirates’ Title Sponsorship of the season-opening Emirates Dubai Sail Grand Prix in November and the Emirates Great Britain Sail Grand Prix in Portsmouth in July 2025. This collaboration brings extensive branding, marketing rights, and fan engagement opportunities, reinforcing Emirates’ long-standing support for competitive sailing. Through this alliance, both Emirates and SailGP aim to boost the sport’s visibility and connect with new global audiences.

(PRESS RELEASE) Dubai, UAE, 2024-Nov-16 — /Travel PR News/ — Emirates has announced a five-season global partnership with SailGP, becoming the exclusive Global Airline Partner of the competitive sailing league. The airline will serve as Title Partner for the Emirates Dubai Sail Grand Prix, launching the 2025 SailGP season in Dubai on November 23-24, and will also be the Title Partner for the Emirates Great Britain Sail Grand Prix in Portsmouth in July 2025, marking SailGP’s return to the UK.

As part of this partnership, Emirates will have a visible brand presence across SailGP events, including broadcast features like the “Emirates Finish” and “Emirates Fly Time.” The partnership also includes expanded marketing, digital rights, and world-class hospitality offerings for fans, along with community programs aligned with SailGP’s impact strategy.

Emirates Chairman and CEO, His Highness Sheikh Ahmed bin Saeed Al Maktoum, emphasized the shared vision with SailGP to “bring sailing to a broader global audience.” SailGP CEO Sir Russell Coutts noted that Emirates’ involvement will help the league expand its reach and bring new excitement to global audiences.

Emirates has a longstanding history in sailing sponsorship, including its ongoing support for Emirates Great Britain SailGP Team and Emirates Team New Zealand. Through this partnership, Emirates and SailGP aim to elevate the sport’s visibility and attract new fans worldwide.

About Emirates

The Emirates story started in 1985 when we launched operations with just two aircraft. Today, we fly the world’s biggest fleets of Airbus A380s and Boeing 777s, offering our customers the comforts of the latest and most efficient wide-body aircraft in the skies.

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Media Contact:

Email: pr@emirates.com

Source: Emirates

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