easyJet launches unique onboard and city campaign with Greggs as Newcastle base drives regional growth and connectivity

(IN SHORT) easyJet and easyJet holidays have partnered with Greggs to celebrate the launch of a new base at Newcastle Airport by introducing limited-edition sausage roll dipping sauces inspired by international destinations. The campaign includes onboard offerings for passengers and a city centre promotion, combining local culture with global travel themes. The new base supports around 1,200 jobs and significantly expands easyJet’s regional network, with up to 86 weekly flights across 22 destinations and over 800,000 seats available for the summer season. The initiative highlights easyJet’s continued UK growth strategy while promoting its expanding holiday offering and strengthening its connection with local communities.

(PRESS RELEASE) LUTON, UK, 2026-Mar-23 — /Travel PR News/ — easyJet and easyJet holidays have partnered with Greggs to launch a creative and locally inspired campaign celebrating the opening of the airline’s new base at Newcastle Airport, introducing a range of limited-edition sausage roll dipping sauces inspired by popular holiday destinations.

The collaboration brings together one of the UK’s largest airlines and a well-known North East brand to mark the milestone with a distinctive experience for customers. The new “Destination Dips” draw inspiration from international flavours, including Italian affogato, French tarte tatin, Tunisian harissa, Spanish sangria, and Turkish kebab, reflecting destinations now accessible from Newcastle through easyJet’s expanded network.

Passengers travelling on international easyJet flights from Newcastle Airport will receive complimentary sausage rolls paired with these themed sauces, creating a unique onboard experience. In addition, the airline has extended the promotion beyond the airport, offering free samples in Newcastle city centre through a specially branded trolley service operated by cabin crew.

The campaign coincides with the launch of easyJet’s new base at Newcastle Airport, which is supported by three aircraft and is expected to generate approximately 1,200 jobs, including 140 direct roles. The new base significantly increases the airline’s presence in the region, with up to 86 weekly flights now operating across 22 routes.

The expanded network includes a variety of new leisure destinations such as Antalya, Corfu, Dalaman, Enfidha, Faro, Lisbon, Malta, Nice, Prague, Reus, Rhodes, Rome, Sharm El Sheikh, and Tenerife. The growth provides enhanced connectivity for travellers in the North East and surrounding areas, while also supporting the continued expansion of easyJet holidays.

The new base offers more than 800,000 seats for the upcoming summer season, with package holidays combining flights, accommodation, luggage, and transfers. The initiative reflects strong demand for both flights and holiday packages in the region.

Garry Wilson, CEO of easyJet holidays, described the launch of the Newcastle base as a major milestone driven by customer demand, highlighting the collaboration with Greggs as a fitting way to celebrate with the local community. He noted that the campaign aims to thank customers while reinforcing the airline’s mission to provide accessible and affordable travel options.

Nick Jones, CEO of Newcastle Airport, emphasized the broader economic benefits of the investment, including job creation and increased inbound tourism, as well as the expanded choice for passengers. He highlighted the role of the new base in supporting the airport’s busiest year on record.

Hannah Squirrell, Customer Director at Greggs, also welcomed the partnership, noting the shared connection to the North East and the opportunity to celebrate the occasion with a well-known local product.

The initiative reflects easyJet’s continued growth across the UK, where it now operates from 22 airports and offers more than 650 routes to nearly 140 destinations across Europe and North Africa, further strengthening its position in the regional travel market.

About easyJet Holidays:

easyJet holidays, launched in 2019, is a leading package holiday provider operating from the UK, Switzerland, Germany, and France.

In 2025, it took over 3.1 million customers on holiday, providing great value beach and city breaks to more than 10,000 hotels across 100+ destinations in Europe and North Africa. It offers a wide range of holiday types, including its market-leading Luxury Collection with handpicked 5* hotels and expertly curated packages.

ATOL-protected holidays can be booked via its website or 7,000+ travel agents, starting from a £60 deposit per person and including flights, accommodation, 23kg luggage, and transfers on beach breaks. easyJet holidays is ABTA member and offers Ultimate Flexibility with booking changes, a refund guarantee, and Best Price Guarantee.

Crowned Champions of Sustainability, easyJet holidays’ ‘Holiday Better’ strategy focuses on making more sustainable holidays mainstream, minimising tourism impacts, and embedding sustainability in its business. It partners with UN Tourism to develop an ESG framework for tourism, creating tools to measure industry impact on people, planet, and prosperity.

easyJet holidays was also named one of The Sunday Times Best Places to Work in 2023, 2024, and 2025.

About Newcastle Airport

Newcastle Airport is a public private partnership. Seven local authorities own 51% of the Airport company; Durham County Council, Gateshead MB Council, Newcastle City Council, Northumberland Council, North Tyneside Council, South Tyneside Council and Sunderland City Council. 49% is owned by InfraBridge, an infrastructure manager.

Newcastle is a multi-award winning Airport which provides vital connectivity for the North East region to the world and is on track to welcome a record-breaking six million passengers in 2026.

The Airport contributes more than £1bn in GVA annually to the regional economy and around 3,500 people are employed on its site. More than 17,000 jobs are also supported through its supply chain.

The Airport is committed to becoming Net Zero by 2035 and has been recognised as a ‘sustainability sector leader’.

Media contact:

Holly Mitchell
Holly.Mitchell@easyjet.com

easyJet holidays
holidays.pressoffice@easyJet.com.

SOURCE: easyJet