Digital Dominance: Four Seasons Cements Digital Content Leadership with Award Winning Website and Social Media Programs

Latest developments include epicurean website Taste and new luxury and lifestyle sites

*Corporate – 2012-12-07 — /travelprnews.com/ — As the list of awards and accolades for the re-imagined and redesigned fourseasons.com grows, Four Seasons Hotels and Resorts continues to expand its digital universe with fresh content in the luxury lifestyle category, broader and deeper social media presence, and new synergies between its online properties.

Taste is the most recent addition to the universe of Four Seasons.The interactive site, launched December 6, offers gourmands, amateur cooks and culinary voyeurs a new meeting place to share the love of all things delicious, from recipes and restaurants to insights from some of the world’s greatest chefs.

Earlier this year, several market-specific websites targeted to luxury consumers launched, including Life by Four Seasons for Chinese travellers, Travel Notes for Russian travellers as well as a Russian language Twitter account, and the Spanish-language Matices. For the Brazilian market, Four Seasons launched the Revista site, as well as a Portuguese-language Twitter account. In addition, fourseasons.com will continue to expand its multilingual content on an ongoing basis.

In 2013, several other sites connected to fourseasons.com will unveil new designs and increased interaction, notably the brand’s Living Values site, family travel blog and Press Room.

Recent Awards and Accolades for fourseasons.com andFour Seasons Social Media

Launch in early 2012, the new fourseasons.com offers an immersive, highly personalized user experience where guests can transport themselves to a distinctive Four Seasons destination with just a click. Four Seasons is the first hotel group to feature TripAdvisor comments directly on its website, highlighting the integration of social media with rich global content and impactful design.

Since its relaunch, fourseasons.com has been lauded by numerous industry groups including:

• L2 Think Tank’s Digital IQ Index: Hotels report awardedFour Seasons “Genius” status for its use of various digital platforms.
• Four Seasons and New York-based HUGE, its partner in the redesign of fourseasons.com, were awarded Silver in the General Websites, Hotel & Lodging category in the 2012 W3 Awards;
• Outstanding Website award, 2012 Web Marketing Association WebAwards; and,
• 2012 Interactive Media Award in the Best in Class – Hotel/Resort category.

In the social media space:

• Four Seasons corporate Facebook page won Best Facebook Page in the inaugural Social Hotel Awards presented by HOTELS Magazine; and,
• Accolades in Travel + Leisure’s Social Media in Travel + Tourism Awards (SMITTYs) for Four Seasons Hotel Austin and Four SeasonsResort Costa Rica at Peninsula Papagayo.

Since its 2010 launch, the online version of Four Seasons Magazine has also received awards and honours, including most recently:

• 2012 Gold Folio Ozzie Award for the Best Cover, Custom; and,
• 2012 Pearl Award in Design – Best Cover.

“We pride ourselves on staying ahead of our guests’ needs and expectations, and that same approach extends to our digital and social media philosophy,” says Susan Helstab,  executive vice president, marketing, Four Seasons Hotels and Resorts. “There is no limit to the virtual footprint of Four Seasons. From the blogosphere to the Twitterverse and beyond, we are continuing to grow and evolve the world of Four Seasons to foster dynamic, highly customized conversations with our guests and brand enthusiasts.”

Leadership on Content Marketing

Four Seasons continues to expand and integrate its social media presence on Facebook,  Twitter, Weibo and Pinterest as well as TripAdvisor. The brand maintains corporate pages and handles; individual hotel, resort and restaurant pages and handles; and interest-specific interactive blogs and sites that are also connected to social media including YouTube, Instagram, Yelp and Open Table.

Four Seasons staff are also reaching out in new ways. For example, the concierge team at Beverly Wilshire, A Four Seasons Hotel, recently launched their own website and Twitter feeds, with direct connections to individual team members through social media and email.

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