Demand Generation and Social Media: Best Practices and Measurements

TRAVELCLICK HOSTS COMPLIMENTARY WEBINAR ON Q2 HOTEL INDUSTRY TRENDS

NEW YORK, 2012-08-16 — /travelprnews.com/ — TravelClick, the leading provider of revenue generating solutions for hoteliers, will present three free webinars on August 28th and 29th to review second quarter hotel performance results and trends.  Findings will be presented by John Hach, Senior Vice President, Global Product Management, Caryl Helsel, Vice President, Demand and Distribution, and Rao Avasarala, Vice President, Business Intelligence at TravelClick.  The webinar will be moderated by Barbara Taylor Carpender, President and CEO at Taylored Alliances.

Entitled, “2012 Second Quarter Hotel Industry Update – Demand Generation and Social Media: Best Practices and Measurements,” the webinar will provide insight on how hoteliers are actively planning budgets for resources for 2013 and beyond.  With the rapidly evolving landscape, hoteliers are now faced with endless options to drive demand and allocate inventory, including traditional distribution methods such as the Global Distribution System (GDS) and Consortia as well as social media channels and flash sale opportunities.  The webinar will delve into which distribution options hoteliers should consider; which demand generation decisions create the greatest opportunity for return; and how hoteliers should measure, benchmark and compare distribution service providers.

The webinar will highlight findings of second quarter hotel performance results and future industry trends, which are based on TravelClick’s proprietary Agency360™ solution, eMonitor market performance reports, as well as MarketVision Demand Position™ forward-looking data.  Moderators will also r provide specific recommendations to help plan and execute hotel marketing strategies to maximize profitability in 2012.

Key topics will include:

• Review and analysis of second quarter hotel performance
• Regional analysis of key markets throughout the world
• Driving demand and allocating inventory across consumer and intermediary channels
• Best practices in ROI attribution and measurement
• 2012 and 2013 outlook

Three sessions will be offered to accommodate a range of time zones. Click the links to register:

• August 28, 10PM (EDT—New York)
• August 29, 10AM (EDT—New York)
• August 29, 2PM (EDT—New York)

 

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About TravelClick, Inc.
TravelClick (www.TravelClick.com) is the leading provider of revenue generating solutions for hoteliers across the globe. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business. With local experts around the globe, we help more than 30,000 hotel clients in over 140 countries drive profitable room reservations through better revenue management decisions, proven reservation technology and innovative marketing. Since 1999, TravelClick has helped hotels leverage the web to effectively navigate the complex global distribution landscape. TravelClick has offices in New York, Atlanta, Chicago, Barcelona, Dubai, Hong Kong, Houston, Melbourne, Orlando, Shanghai, Singapore and Tokyo. Follow us on twitter.com/TravelClick and facebook.com/TravelClick.

Justine Cabulong
212.817.4860
jcabulong@travelclick.com

Danielle DeVoren
KCSA Strategic Communications
212.896.1272
ddevoren@kcsa.com

 

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