Cyprus Duty Free Unveils 60% Expanded Victoria’s Secret Shop-in-Shop at Larnaca Airport, Elevating Exclusive Island Retail Experiences

(IN SHORT) Cyprus Duty Free has unveiled an expanded Victoria’s Secret shop-in-shop at Larnaca Airport, reflecting a 60% increase in retail space to accommodate the growing popularity of the brand. As the exclusive retailer for Victoria’s Secret in Cyprus, the outlet now features an extensive range of intimate apparel, beauty products, and accessories, along with personalized, complimentary bra fitting appointments that are available without prior reservation. The enhancement, located in the “Fashion Avenue” of the airport, is designed to provide an elevated shopping experience that resonates with the evolving tastes of modern travelers. At the grand opening, executives from Cyprus Duty Free—including General Manager Andrew Baker, Retail & Marketing Manager Toni McDonald, and Panagiota Michael—partnered with top representatives from Victoria’s Secret, such as Gillian Rushbrook, Sherman Roberts, and Alexandra Overman, to celebrate the launch with a ribbon-cutting ceremony and a festive in-store event featuring live music and giveaways. This initiative is part of a broader strategic alliance under ARI’s global portfolio, which also includes recent expansions at Portugal Duty Free as well as Dublin and Cork Airport Duty Free, and underscores the commitment to delivering exclusive, innovative experiences for passengers under the promise of Joy On Your Way.

(PRESS RELEASE) LARNACA, 2025-Apr-10 — /Travel PR News/ — Cyprus Duty Free is thrilled to announce the grand unveiling of its newly expanded Victoria’s Secret shop-in-shop at Larnaca Airport. As the exclusive retailer of Victoria’s Secret in Cyprus—the leading name in intimate apparel and beauty products featuring modern, fashion-forward collections, fine fragrances, body care, and stylish loungewear—this exciting development marks a significant milestone. Amid growing passenger demand for the brand, the retail space in the “Fashion Avenue” has undergone a remarkable 60% expansion, now offering a wider assortment of Victoria’s Secret beauty items, accessories, and an even broader range of intimate collections. Guests can browse popular offerings including signature bras, panties, sleepwear, and an extensive selection of fine fragrances, scents, and mists, as well as body lotions. In addition, the store now offers personalized, one-on-one bra fitting appointments that are complimentary and available on a walk-in basis, ensuring customers receive expert guidance in a relaxed setting.

To celebrate the official opening, the Cyprus Duty Free team—led by General Manager Andrew Baker, along with Retail & Marketing Manager Toni McDonald and Panagiota Michael—joined forces with key representatives from The Victoria’s Secret Team, including Regional Manager of Travel Retail Gillian Rushbrook, Director of Partner Management, Global Accounts & Americas Sherman Roberts, and Commercial Sr. Analyst, Global Accounts Alexandra Overman for a ribbon-cutting ceremony outside the store. The opening event was lively and festive, with a live DJ and special giveaways that captured the signature fun and glamour associated with Victoria’s Secret. “Our customers are at the heart of everything we do,” said Andrew Baker. “In response to our evolving passenger demographic at Larnaca International Airport, we saw a prime opportunity to strengthen our offering by expanding the footprint of Victoria’s Secret within our store, underlining our commitment to delivering exclusive island experiences, first-to-market products, and unique customer moments under our Joy On Your Way promise.”

This significant expansion is an integral part of ARI’s growing and successful partnership with Victoria’s Secret, which now spans multiple prestigious locations worldwide, including new launches at Portugal Duty Free and at Dublin & Cork Airport Duty Free.

Media contact:
dsheridan@ari.ie

SOURCE: Aer Rianta International