Signature Experiences Collection®draws industry crowds at Brit mega show
2012-11-29 — /travelprnews.com/ — The Canadian Tourism Commission (CTC) had to blow out the candles on two significant anniversary cakes at 2012’s World Travel Market (WTM) at ExCeL London, UK.
This year marks the 50th year since Canada first opened a tourist office in the UK. On top of that, CTC is celebrating the 21st year of its Canada Specialist Program (CSP), which has trained thousands of travel agents over the years in the UK. CSP agents who visited the stand even got a special Canada memo block as a birthday treat.
CTC was joined by 27 industry partners at the Canada stand for this year’s WTM Nov. 5-8, one of the stand-out B2B events on the tourism calendar. New exhibitors on the stand included Gananoque Boat Line, The Butchart Gardens, One Ocean Expeditions and The Sandman Hotel Group/The Sutton Place Hotel Group. The first pair are both members of CTC’s Signature Experiences Collection® (SEC), which featured prominently on the stand as a way attracting tour operators on the lookout for new, inspirational products. Air Canada sponsored the lounge area, hosting media and industry peeps for more relaxed networking sessions in the evenings.
Michele McKenzie, CTC president and CEO, brought Canada’s expertise to the table on day three for a panel discussion on optimizing the tourism benefits of major events for host nations. The panel examined whether the rights-holders for major sporting events such as the IOC should relax their tight marketing constraints to allow the host countries to better market their tourism products.
In its 33rd year, WTM drew in the tourism-industry crowds again. There were more than 38,700 attendees in the first three days checking out 4,910 companies. More than 3,000 media reps turned up to cover the B2B mega-show, proving once again the power of the tourism story in the global marketplace.
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