Collette Joins World Travel and Tourism Council to Support Industry Collaboration and Responsible Travel

(IN SHORT) The World Travel & Tourism Council has welcomed Collette as a Global Member, expanding its network of leading travel organizations. With over a century of experience, Collette brings expertise in curated travel experiences and responsible tourism. The partnership will enable Collette to contribute to WTTC’s global initiatives focused on sustainability, resilience, and long-term growth in the travel and tourism industry.

(PRESS RELEASE) MADRID, 2026-Apr-13 — /Travel PR News/ — World Travel & Tourism Council has announced that Collette has joined its network as a Global Member, further reinforcing the Council’s efforts to advance the sustainable growth and development of the global travel and tourism industry.

Based in Pawtucket, Rhode Island, Collette is recognized as the longest-established tour operator in North America, with a history dating back to 1918. The company offers a wide portfolio of more than 170 guided tours spanning all seven continents, catering to a variety of travel preferences, including small group journeys and river cruise experiences. As a third-generation family-owned business, Collette has built its reputation on delivering reliable travel experiences, flexible itineraries, and comprehensive customer support.

With operations extending across North America, Canada, and Australia, Collette plays a significant role in connecting travelers to destinations worldwide. Its curated travel programs are designed to create meaningful experiences while contributing to local economies and promoting cultural exchange.

Gloria Guevara, President and CEO of the World Travel & Tourism Council, highlighted the importance of Collette’s membership, noting that the company’s focus on customer experience, responsible tourism, and community engagement aligns with the evolving expectations of modern travelers. She emphasized that Collette’s industry perspective will contribute to shaping future strategies for sustainable growth within the sector.

Jaclyn Leibl-Cote, President and CEO of Collette, expressed the value of joining a global platform that brings together key industry leaders. She pointed to the opportunity to collaborate on initiatives that prioritize both traveler experience and the well-being of the communities visited, ensuring that tourism growth remains balanced and inclusive.

As a Global Member, Collette will participate in WTTC’s research-driven initiatives, policy discussions, and strategic programs. Its involvement is expected to support efforts to strengthen resilience across the travel and tourism sector while enhancing its economic and social contributions worldwide.

About Collette

Collette is the longest-running tour operator in North America, offering guided travel experiences since 1918. Headquartered in Pawtucket, Rhode Island, with additional offices in Sydney, Toronto, and Vancouver, the company provides over 170 tours to all seven continents.

Collette’s approach is defined by its commitment to traveller satisfaction, including flexible pacing, comprehensive travel protection, and strong partnerships across the travel industry. As a family-owned business, Collette is also dedicated to giving back through its social responsibility platform, supporting both local and global communities.

For more information, visit www.gocollette.com or call 1(800) 340-5158.

About WTTC 

The World Travel & Tourism Council (WTTC) is the global, private sector voice of the Travel & Tourism industry. Its members include the Chairmen/women, Presidents and Chief Executives of the world’s leading Travel & Tourism companies, spanning airlines, hotels, cruise lines, tour operators, technology firms and more. Through this unified membership, WTTC works with governments and international institutions to drive sustainable growth, support exports, create jobs, and deliver prosperity globally.

For more than three decades, WTTC has championed the economic and social contribution of Travel & Tourism. Its rigorous, data-driven research quantifies the sector’s impact — on GDP, employment, exports and wider societal benefits — helping shape policies, raise awareness, and foster public-private collaboration.

SOURCE: World Travel & Tourism Council