ROCKVILLE, Md., 2016-Feb-18 — /Travel PR News/ — Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, announced today the rollout of a series of bold changes to its Choice Privileges guest rewards program.
The program enhancements are being implemented to bring greater and faster value to the over 25 million members of Choice Privileges. Some of the new benefits include:
“The exciting new changes to our Choice Privileges program mark a major milestone in Choice Hotels’ history,” said Jamie Russo, VP of Loyalty and Customer Engagement. “While many rewards programs continue to decrease the value of benefits for their guests, we’re building a loyalty program that gives more and faster perks to travelers starting right when they join. We have built these new features around guests, and we want them to feel constantly rewarded by the new Choice Privileges wherever their travels take them.”
For full information about the new Choice Privileges rewards program, visit www.choicehotels.com/choice-privileges
About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest lodging companies. With more than 6,300 hotels franchised in more than 35 countries and territories, Choice Hotels International® represents more than 500,000 rooms around the globe. As of September 30, 2015, 638 hotels were in our development pipeline. Our company’s Ascend Hotel Collection®, Cambria® hotels & suites, Comfort Inn®, Comfort Suites®, Sleep Inn®, Quality®, Clarion®, MainStay Suites®, Suburban Extended Stay Hotel®, Econo Lodge® and Rodeway Inn® brands provide a spectrum of lodging choices to meet guests’ needs. With more than 25 million members and counting, check out our Choice Privileges® rewards program to see how you can reap the benefits of being a member of the Choice Hotels® family. All hotels are independently owned and operated. Visit us at www.choicehotels.com for more information.
© 2016. Choice Hotels International, Inc. All Rights Reserved.
Scott Carman, Choice Hotels: 301-592-6361, scott_carman@choicehotels.com
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