China National Tourist Office in Los Angeles Spearheads China Showcase at IMEX America 2025

Bigger Booth, Richer Experiences and Unmatched Opportunities for Global Meetings, Incentives, Conferences, Exhibitions (MICE) Industry

(IN SHORT) At IMEX America 2025 in Las Vegas, the China National Tourist Office (CNTO) in Los Angeles is marking its second consecutive year of participation, strengthening China’s global standing as a leading MICE (Meetings, Incentives, Conferences, and Exhibitions) destination. The China booth has nearly doubled in size to 1,000 square feet, featuring representatives from Beijing, Shaanxi, Chongqing, Sichuan, and Xizang to showcase the country’s regional diversity, modern infrastructure, and capacity to host events of all scales. CNTO’s director, Dawei Wu, emphasized China’s dedication to positioning itself as an innovative and sustainable partner for global events. Highlights of the booth include interactive cultural experiences such as the “Touch of China” showcase and the “Cheers from China” Happy Hour. With its combination of advanced infrastructure, rich culture, and continued investment in sustainability, China aims to solidify its reputation as a dynamic and welcoming MICE powerhouse.

(PRESS RELEASE) LAS VEGAS, NV, 2025-Oct-9 — /Travel PR News/ — This year’s IMEX America 2025 marks the second consecutive year that the China National Tourist Office (CNTO) in Los Angeles takes part in the world’s leading meetings and events trade show, reaffirming China’s position as one of the world’s most dynamic MICE destinations.  The China booth at this year’s event expands to 1,000 square feet, nearly doubling the size of last year’s presence, underscoring China’s commitment to showcase its diverse destinations and world-class event infrastructure.

Joining the booth are leading tourism departments and MICE service providers from Beijing, Shaanxi, Chongqing, Sichuan, and Xizang.  Together they present China’s diverse regional strengths, advanced infrastructure  and unique offerings, demonstrating China’s unmatched ability to host events of any scale—from global summits to incentive travel experiences.

“China is committed to advancing its role as a world-class meetings and events partner,” Dawei Wu, director of CNTO in Los Angeles said.  “By engaging with global buyers and showcasing the diversity of our regions, we invite the international community to discover China as an innovative, sustainable and inspiring destination for MICE activities.”

Through its presence at IMEX America 2025, CNTO (Los Angeles) reaffirms its mission to disseminate knowledge about China’s MICE advantages and broaden the country’s appeal to global event organizers. By curating authentic experiences at the China booth—including the daily “Touch of China” cultural showcase (12:00–1:00 pm) and the “Cheers from China” Happy Hour (October 7, 4:30–5:30 pm)—CNTO aims to highlight the creativity, hospitality, and inclusiveness that define China’s unique proposition as a MICE destination.

A rising MICE powerhouse, China continues to broaden its appeal as a strategic MICE hub, blending modern, state-of-the-art infrastructure with cultural richness.  With world-class convention centers, high-speed rail networks, international air connectivity and a tradition of warm hospitality, China offers global event organizers unmatched opportunities to create impactful gatherings.

As it continues to invest in innovative solution and sustainable tourism, China’s presence at IMEX America signals a clear message:  China is ready to welcome the world—Nihao China

About the China National Tourist Office (Los Angeles)
The China National Tourist Office in Los Angeles is the overseas promotional arm of China’s Ministry of Culture and Tourism, responsible for increasing recognition and promoting China as a premier travel and MICE destination across the western region of the United States.  CNTO provides destination information, builds and facilitates travel trade relations and hosts promotional events to attract foreign tourists to China. It organizes marketing initiatives, familiarization trips, and cultural programs to enhance understanding and cooperation between China and the U.S. travel industries.

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Media contact:

Lillibeth Bishop
310-384-2189
lillibeth@gmail.com
lillibeth@bishopintlgroup.com

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FAQs – China National Tourist Office (Los Angeles) at IMEX America 2025

Q1: What event is the China National Tourist Office (Los Angeles) participating in?
A1: The China National Tourist Office (CNTO) in Los Angeles is participating in IMEX America 2025, the world’s leading meetings and events trade show held in Las Vegas, Nevada.

Q2: How many times has CNTO (Los Angeles) participated in IMEX America?
A2: This marks CNTO (Los Angeles)’s second consecutive year taking part in IMEX America.

Q3: What is the size of the China booth at IMEX America 2025?
A3: The China booth covers 1,000 square feet, nearly double the size of last year’s booth.

Q4: Which regions of China are represented at the booth?
A4: Representatives from Beijing, Shaanxi, Chongqing, Sichuan, and Xizang are joining the booth to present their tourism and MICE strengths.

Q5: What does CNTO aim to achieve through its participation in IMEX America 2025?
A5: CNTO aims to reaffirm China’s position as a leading global MICE destination, promote regional diversity, showcase advanced infrastructure, and invite international collaboration in the meetings and events industry.

Q6: What special activities are taking place at the China booth during IMEX America 2025?
A6: Visitors can enjoy the “Touch of China” cultural showcase held daily from 12:00–1:00 pm, and the “Cheers from China” Happy Hour on October 7 from 4:30–5:30 pm.

Q7: What message does CNTO hope to convey through its presence at IMEX America?
A7: CNTO’s presence underscores China’s readiness to welcome global visitors, emphasizing innovation, sustainability, and cultural richness—summed up in the message, “China is ready to welcome the world—Nihao China.”

Q8: Who is the director of the China National Tourist Office (Los Angeles)?
A8: The director is Dawei Wu.

Q9: What is the main role of the China National Tourist Office (Los Angeles)?
A9: CNTO (Los Angeles) serves as the overseas promotional arm of China’s Ministry of Culture and Tourism, promoting China as a premier travel and MICE destination across the western United States.

Q10: What types of activities does CNTO (Los Angeles) organize?
A10: CNTO organizes marketing initiatives, familiarization trips, and cultural programs to build travel trade relations and foster understanding and cooperation between the Chinese and U.S. travel industries.

SOURCE: Lillibeth Bishop/ China National Tourist Office (Los Angeles)

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