Cathay Cargo Expands Digital Platform Capabilities with Manage Booking to Support Real-Time Air Freight Operations

(IN SHORT) Cathay Cargo has launched Manage Booking, a new digital feature that allows freight forwarders to directly manage booking changes through its online platform. The tool enables users to update shipment details, adjust schedules, and modify cargo specifications without relying on manual processes or customer service intervention. Designed to improve efficiency and transparency, the feature includes real-time tracking, cost previews, activity logs, and automated notifications. The launch reflects Cathay Cargo’s broader strategy to enhance digital capabilities and customer experience, complementing other innovations such as real-time customs tracking and workflow digitisation. Overall, the initiative aims to streamline operations and provide forwarders with greater control and flexibility.

(PRESS RELEASE) HONG KONG, 2026-Apr-9 — /Travel PR News/ — Cathay Cargo has introduced a new digital feature, Manage Booking, designed to significantly improve the online booking experience for freight forwarders by providing greater control and flexibility over shipment changes.

The newly launched tool, accessible around the clock via the company’s booking platform, allows users to independently manage modifications after a booking has been confirmed—addressing a long-standing challenge in the air cargo industry where such changes often required manual intervention, phone calls, or waiting for office-hour support.

With Manage Booking, freight forwarders can directly update key booking details, including shipper and consignee information, flight schedules, shipment dates, and cargo dimensions. For more complex adjustments, Cathay Cargo continues to offer specialist support, ensuring that customers receive assistance tailored to their specific needs. The introduction of this feature marks another step in the company’s broader push toward customer-focused digitalisation.

The platform enhancements are built around the operational realities of freight forwarders, offering a range of workflow-driven capabilities. A centralised dashboard provides a comprehensive overview of all bookings across multiple channels, with real-time updates enabling users to monitor status and progress efficiently. Before confirming any modifications, users can preview the impact of changes on booking conditions and associated costs, improving transparency and decision-making.

Additionally, the system includes detailed activity tracking, allowing users to maintain a full record of all booking adjustments. Automated email notifications ensure that all relevant stakeholders remain informed throughout the process, supporting smoother coordination and communication.

Dominic Perret, Director Cargo at Cathay Pacific, noted that the launch reflects the company’s commitment to placing customers at the centre of its digital transformation strategy. He emphasised that solutions like Manage Booking are designed to give freight forwarders the tools they need to operate more efficiently, with increased visibility and control over their logistics processes.

Manage Booking forms part of a wider suite of digital initiatives introduced by Cathay Cargo to modernise air freight operations. These include the adoption of real-time customs clearance tracking through International Air Transport Association’s ONE Record protocol, the deployment of intelligent tools to optimise cargo planning, and the rollout of Cargo Connect to digitise operational workflows globally.

Together, these developments underline Cathay Cargo’s ongoing investment in digital innovation, aimed at enhancing service quality and delivering measurable value to customers in an evolving air cargo landscape.

Media Contact:

Tel: 2747 3333
press@cathaypacific.com

SOURCE: Cathay Pacific Airways Limited