Bollywood Icon Katrina Kaif Unveiled as Global Ambassador for Maldives’ Luxury Summer Campaign

(IN SHORT) Visit Maldives has appointed Bollywood star and entrepreneur Katrina Kaif as its Global Brand Ambassador to bolster the new Summer Sale Campaign. The initiative, offering exclusive deals on luxury resorts, boutique guesthouses, and family accommodations across major markets like the UK, Russia & CIS, DACH, Italy, Poland, Spain, and India, aims to highlight the Maldives’ natural beauty and premium experiences. Katrina—celebrated for her film career and Forbes Icon of Excellence accolade—joins Visit Maldives to promote the “Sunny Side of Life.” CEO Ibrahim Shiuree praised her global appeal as a catalyst for attracting more travellers to the destination in Summer 2025 and beyond.

(PRESS RELEASE) MALE’, Maldives, 2025-Jun-10 — /Travel PR News/ — The Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives, is thrilled to welcome lifestyle icon Katrina Kaif as its new Global Brand Ambassador. This partnership coincides with the launch of Visit Maldives’ Summer Sale Campaign, which showcases the nation’s pristine beaches, vibrant underwater ecosystems, and unparalleled luxury offerings to discerning travellers worldwide.

Katrina Kaif—renowned for her commanding screen presence, blockbuster film roles, and award-winning performances—is equally celebrated for her entrepreneurial ventures and advocacy for women in business. Honoured with Forbes’ Icon of Excellence award, she brings a powerful blend of artistic talent and business savvy to her role promoting the Maldives’ “Sunny Side of Life.”

Expressing her enthusiasm, Katrina remarked, “The Maldives embodies ultimate luxury and serenity—where every view is postcard-perfect. I’m deeply honoured to represent this destination and eager to inspire global audiences to explore its unique allure and world-class hospitality.”

Ibrahim Shiuree, CEO & Managing Director of Visit Maldives, added, “Katrina’s dynamic spirit and international appeal make her an ideal face for our Summer Sale Campaign. As the world’s leading leisure destination for five consecutive years, the Maldives continues to captivate travellers, and her ambassadorship will amplify our reach in key markets.”

The Summer Sale Campaign features specially curated deals across a spectrum of properties—from high-end resorts to intimate guesthouses and family-friendly stays—targeted at travellers in the UK, Russia & CIS, DACH, Italy, Poland, Spain, and India. These timely offers are designed to boost bookings for Summer 2025 and beyond, reinforcing Visit Maldives’ commitment to showcasing the archipelago’s diverse vacation experiences.

Media contact:

+(960) 332 3228
info@visitmaldives.com

SOURCE: Maldives Marketing and Public Relations Corporation (MMPRC)