Billions Flowing into the Safari Tourism Market

Pune, MH, India, 2024-Jul-12 — /Travel PR News/ — The essence of safari tourism is reflected in this harmonic harmony, which enables travellers to fully immerse themselves in the destinations’ rich cultural heritage and diverse natural settings. Asia Pacific is anticipated to develop at the highest CAGR throughout the projected period. A multitude of factors, such as improved political stability, greater levels of disposable income and free time, faster economic growth, and an increasing focus on proactive tourism promotion, are contributing to the Asia Pacific tourist industry’s rapid rise. As per the report published by The Brainy Insights, the global safari tourism market is expected to grow from USD 30.48 billion in 2023 to USD 56.57 billion by 2033, at a CAGR of 6.38% during the forecast period 2024-2033. The Middle East and Africa emerged as the most significant global safari tourism market in 2023. Tourists are drawn to the region by the safari parks’ conservation initiatives as well as other contributing factors. Talk at the May 2023 Arabian Travel Market (ATM) focused mostly on sustainable trends: green airlines, eco-hospitality, sustainable attractions, locally produced commodities, and government initiatives. Additionally, eco-adventures like wildlife safaris in protected regions and eco-friendly camping are offered by Dubai’s Sand Sherpa instance. Middle Eastern market players are adept at blending culture and nature to build resorts in remote regions. Furthermore, the United Nations World Tourism Organisation (UNWTO) reports that Asia Pacific was the second most popular tourist destination in the world in 2020, only behind Europe.

Leading market players in the industry include Thomas Cook Group, Scott Dunn Ltd., &Beyond, Abercrombie & Kent USA, LLC, Backroads, Wilderness, Rothschild Safaris, Gamewatchers Safaris Ltd., Singita, TUI Group, Travcoa Tours & Safaris, among others. These players offer more significant scopes and are constantly engaged in newer product creation and venture capital investments to gain market share.

The type segment is divided into private safari, adventure safari, and others. The adventure safari segment dominated the market, with a market share of around 35.66% in 2023. Adventure safari offers tourists thrilling things to engage in beyond the traditional safari experience. Adventure safaris such as walking safaris and hot air balloon flights are popular choices among travellers seeking excitement. This is expected to drive market increase over the projection period. Furthermore, travel decisions—including daring safaris—are starting to be influenced by social media platforms. The accommodation type segment is divided into safari camps, safari resorts & lodges, treehouses, and others. The safari resorts & lodges segment dominated the market, with a market share of around 27.64% in 2023. Safari lodges, which are often more luxurious and situated a little closer to civilization, are equipped with modern amenities like air conditioning, phone and internet access, and extremely convenient access. Some of South Africa’s most opulent safari lodges are among the most lavish hotels in the world, offering top-notch spa treatments, exquisite food, and breathtaking accommodations.

On social media, there are a tonne of travel-related blogs and influencers with a sizable fan base. These folks share photos and videos of their travels on social media. The primary drivers of the expansion are anticipated to be the rising middle-class and upper-class spending, the expanding influence of social media on the travel sector, and the growing demand for distinctive and exotic vacation experiences. An important factor propelling the worldwide safari tourism industry is the growing desire for genuine and distinctive travel experiences. Travelling on a safari gives you the chance to see animals in their natural environments and discover different cultures and traditions. The growing middle-class and upper-middle-class populations, along with their increased inclination to spend money on travel, are driving the market’s expansion. The demand for safari tourism is expected to rise in the future as more people look for immersive experiences. A primary hindrance to the global safari tourism sector is the exorbitant expense of safari excursions, which curtails the pool of prospective customers. Safari vacations are usually pricey due to several things, such as lodging, permits, and transportation. In certain nations, inadequate road networks and a lack of lodging options could further restrict the market’s growth. Additionally, security issues such as animal attacks and political unrest in some areas can deter prospective travellers, which would hinder the market’s expansion.