Bear Grylls and Alesha Dixon partner with British Airways to support Sport Relief this year

LONDON, 2016-Mar-14 — /Travel PR News/ — Bear Grylls shares his endurance tips with British Airways’ staff embarking on a mile walk in heels for Sport Relief. The fundraisers were waved off by entertainer Alesha Dixon. The airline has raised £2 million for Sport Relief this year, and more than £12 million for Comic Relief since its Flying Start partnership launched in 2010. Sport Relief weekend takes place 18-20 March.

Intrepid adventurer Bear Grylls and TV personality Alesha Dixon are partnering with British Airways to support Sport Relief this year, as the airline marks raising over £2 million for the fundraising event.

Known for his survival techniques, Bear met some of British Airways’ top fundraisers to share ‘endurance tips’ ahead of the Sainsbury’s Sport Relief Games, taking Friday March 18 – Sunday March 20. The crew then took on the challenge of walking a mile in heels on the runway at Heathrow, waved off by entertainer Alesha Dixon.

Alesha Dixon, said: “A big congratulations to British Airways’ fundraisers, not just for walking a mile on the runway for Sport Relief, but for doing it in high heels too – that’s no easy feat. It was a pleasure to come down to Heathrow and meet such an inspiring team.”

During his visit to Heathrow Terminal 5 Bear also filmed his top tips for an exclusive video for the airline, which can be viewed at youtube.com/flybritishairways. It includes light-hearted advice on how to stay hydrated during exercise, what to do if you stumble across wild stags (both the animal and the bachelor party), and which shoes are best if you’re taking on a mile challenge in heels!

Bear Grylls, said; “The great thing about Sport Relief is that it makes an adventurer of us all, and whether we walk, run, swim or cycle, every step, smile and penny raised makes a difference. Meeting British Airways’ top fundraisers and learning how its Flying Start partnership with Comic Relief has helped transform the lives of disadvantaged and vulnerable children around the world has been truly inspiring. Heroes one and all!”

Sport Relief is the bi-annual fundraising event held by Comic Relief, which invites the public to get active, raise cash and change lives and culminates in the Sainsbury’s Sport Relief Games. For more information or to sign up, visit sportrelief.com

Since 2010, the airline has raised more than £12 million for Comic Relief through its Flying Start partnership, through generous donations from customers, as well as fund raising events around the country.

For more information, please visit – ba.com/flyingstart.

ENDS

As part of her support for Sport Relief, Alesha Dixon recently visited Buckingham Palace to meet some of the recipients of the Queen’s Young Leaders Programme grant, on which Sport Relief works in partnership with the Queen Elizabeth Diamond Jubilee Trust and Royal Commonwealth Society. This will feature in the Sport Relief Night of TV airing on BBC1 from 7pm on 18th March.

Sport Relief brings the entire nation together to get active, raise cash and change lives. Since 2002, Sport Relief has raised over £262 million. The money raised by the public is spent by Comic Relief to help people living incredibly tough lives, across the UK and the world’s poorest communities. It all leads up to the Sport Relief weekend and an unmissable night of TV on the BBC, broadcasting live from Queen Elizabeth Olympic Park.

Sport Relief 2016 will take place from Friday 18th to Sunday 20th March 2016. You can run, swim, cycle or even walk yourself proud at events across the country. There’s a distance for everyone in the Sainsbury’s Sport Relief Games, whether you’re sporty or not. Find out more at www.sportrelief.com www.sportrelief.co

Comic Relief is a UK charity, which aims to create a just world, free from poverty. Since 1985, Comic Relief has raised over £1billion. That money has helped, and is helping, people living incredibly tough lives, both at home in the UK and across the world. For information about Comic Relief and the work it carries out, please visit www.comicrelief.com Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland).
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