ALL Accor and Plusgrade Partner to Let Members Convert Bilt, Capital One, and Citi Points into Reward Credits

(IN SHORT) ALL Accor has joined forces with Plusgrade’s Points platform to enable members to convert loyalty points from participating programs—like Bilt, Capital One, and Citi—into ALL Accor Reward points. This seamless exchange is powered by Plusgrade’s proven ancillary-revenue technology, offering guests greater flexibility in redeeming rewards across Accor’s portfolio of over 45 brands and 110 partners. Quotes from Ken Harris, Plusgrade’s CEO, and Mehdi Hemici, Accor’s Chief Loyalty & Ecommerce Officer, emphasize the partnership’s focus on enhancing member choice and driving revenue growth. With its transparent points valuation and expanded redemption opportunities—spanning hotel stays, local activities, and exclusive events—ALL Accor reinforces its position as a leading, experience-driven loyalty programme.

(PRESS RELEASE) PARIS, 2025-Jun-11 — /Travel PR News/ — ALL Accor members will soon enjoy expanded point-conversion options, thanks to a new strategic alliance with Plusgrade’s Points platform. Through this partnership, guests can effortlessly transform rewards from participating programs—such as Bilt, Capital One, and Citi—into ALL Accor Reward points, enriching their loyalty experience with greater flexibility and choice.

Plusgrade, recognized globally for driving ancillary revenue in travel, brings its industry-leading exchange technology to ALL Accor’s loyalty ecosystem. By integrating Points, Plusgrade’s dedicated loyalty-commerce unit, ALL Accor can now offer members seamless access to convert external points into stays, experiences, and services across its network of more than 45 hotel brands and 110 partners worldwide.

“Empowering loyalty members with more ways to spend their points amplifies the value of every programme,” said Ken Harris, Founder and CEO of Plusgrade. “Our collaboration with Accor underscores Plusgrade’s commitment to enhancing traveller rewards while generating new revenue streams for our partners, delivering choice and simplicity to ALL Accor members everywhere.”

ALL Accor’s loyalty proposition is built on transparency and consistency, with an unchanging points valuation that ensures members always understand their rewards’ worth. From local events and chef-led masterclasses to major sports tournaments and concerts, ALL Accor delivers personalized experiences—now bolstered by the ability to exchange third-party points instantly.

Mehdi Hemici, Chief Loyalty & Ecommerce Officer at Accor, added, “Teaming up with Points, a Plusgrade company, marks a pivotal enhancement for ALL Accor. Our members expect more than basic discounts—they seek memorable experiences. By leveraging Plusgrade’s cutting-edge platform alongside Accor’s extensive brand portfolio, we’re redefining how loyalty is rewarded across industries and regions.”

This collaboration exemplifies both companies’ dedication to innovation and growth, combining Plusgrade’s exchange expertise with ALL Accor’s far-reaching loyalty programme to elevate member engagement and open new avenues for partner revenue.

Media contacts:

ALL Accor

Mélanie MAHIETTE
Senior Communications Manager
Melanie.mahiette@accor.com

PLUSGRADE

Carrie Moench
Director, Brand & Communications, Plusgrade
pr@plusgrade.com

SOURCE: Accor