SEATTLE, WA, 2018-Mar-19 — /Travel PR News/ — To give guests more of what they love, Alaska Airlines is investing in the First Class experience with West Coast-inspired upgrades.
A flavorful new First Class menu will start flying this week, while new thoughtful product extras will be introduced throughout 2018. The new menu features fresh, local ingredients paired with seasonal favorites. Think strawberry-lime smoothie shots, an avocado bacon omelet, or a flank steak salad with green papaya, mint and lime wedges. All menus will have a vegetarian option available.
“We’re always looking to create warm, welcoming experiences for our guests,” said Andrew Harrison, executive vice president and chief commercial officer of Alaska Airlines. “By drawing inspiration from both Alaska and Virgin America, we’re building a premium experience that offers a signature West Coast vibe, great value, and genuine caring service. This is all part of creating an airline people love.”
Here’s what First Class flyers across all fleet types will start to see in the months ahead:
Fresh, local menu selections
Thoughtful product extras
With the most generous upgrade policy in the industry, Mileage Plan elite members can regularly expect to enjoy our newly enhanced First Class service.
Alaska Airlines, together with Virgin America and its regional partners, flies 44 million guests a year to more than 115 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada and Costa Rica. With Alaska and Alaska Global Partners, guests can earn and redeem miles on flights to more than 900 destinations worldwide. Alaska Airlines ranked “Highest in Customer Satisfaction Among Traditional Carriers in North America” in the J.D. Power North America Satisfaction Study for 10 consecutive years from 2008 to 2017. Learn more about Alaska’s award-winning service at newsroom.alaskaair.com and blog.alaskaair.com. Alaska Airlines, Virgin America and Horizon Air are subsidiaries of Alaska Air Group (NYSE: ALK).
SOURCE Alaska Airlines
For further information: Media Relations, 206-304-0008, newsroom@alaskaair.com
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