Alaska Airlines and Tom Douglas announce new partnership to take airplane food to new heights

Iconic Seattle chef’s onboard dish to begin flying Dec. 1

SEATTLE, 2014-11-26 — /Travel PR News/ — Travelers on Alaska Airlines are invited to lift their palates this winter, as Alaska and Tom Douglas announce a new partnership to take airplane food to new heights. Beginning Dec. 1, travelers on all Seattle-departing flights 2.5 hours or longer will be able to purchase a savory winter entrée, developed specially by Douglas for Alaska’s customers.

“Tom is one of Seattle’s most iconic chefs. He’s been at the epicenter of Seattle’s rich restaurant scene for 25 years, and the dishes he’s developed for Alaska are sure to delight and inspire our adventurous customers,” said Halle Hutchison, Alaska’s managing director of brand marketing. “Our customers love to try new things and we can’t wait to share what Tom has created for them.”

The partnership begins with Tom Douglas’s Cascade Brisket Chili, elevating a savory winter favorite with tender, smoky chunks of brisket in a mildly spicy ancho chile tomato sauce. It’s topped with melted cheese and a charred pepper, and served over a baked Yukon gold potato. A rotating menu of signature Tom Douglas entrees will begin flying in early 2015.

“Alaska Airlines and I have a lot in common, so coming together to delight travelers with savory, high quality food from the Pacific Northwest made sense,” said Douglas. “Food is an important part of every great journey and it’s an honor to have my cuisine featured on Alaska’s flights.”

Blog: In honor of this week’s holiday, Tom Douglas offers these simple Thanksgiving tweaks to take your meal to the next level. Learn more at http://bit.ly/TomDouglasThanksgiving

Alaska customers enjoy artisan, locally sourced food and beverages of the Pacific Northwest when they fly, including the new Tom Douglas signature entrees, Beecher’s and Tillamook cheeses, Chateau Ste. Michelle and Canoe Ridge wines, Seattle Chocolates, Sun Liquor premium liquors, Alaskan Amber and other regional microbrews, Starbucks coffee, and more. For more information on Alaska’s food and beverage program, visit www.alaskaair.com/tomdouglas .

Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with its partner regional airlines, serves more than 100 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked “Highest in Customer Satisfaction Among Traditional Network Carriers” in the J.D. Power and Associates for seven consecutive years from 2008 to 2014. Alaska Airlines’ Mileage Plan also ranked highest in the 2014 Airline Loyalty/Rewards Program Satisfaction Report. For reservations, visit www.alaskaair.com. For more news and information, visit the Alaska Airlines Newsroom at www.alaskaair.com/newsroom.

Travel PR News Editors

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