Alaska Air Group Inc. reported 9.1 percent increase in traffic on 12.3 percent increase in capacity compared to December 2013

SEATTLE, 2015-1-8 — /Travel PR News/ — Alaska Air Group Inc. (NYSE: ALK) today reported December 2014 and year-end operational results on a consolidated basis, and for its subsidiaries, Alaska Airlines and Horizon Air. Detailed information is provided below.

AIR GROUP (including flights operated by third parties)
On a combined basis, Air Group reported a 9.1 percent increase in traffic on a 12.3 percent increase in capacity compared to December 2013. This resulted in a 2.5-point decrease in load factor to 85.0 percent. These statistics include flights operated by Alaska and those under capacity purchase arrangements, including Horizon, SkyWest and a small third-party carrier in the state of Alaska.

The following table shows the operational results for December and full-year 2014, compared to the prior-year periods:

Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with its partner regional airlines, serves more than 100 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked “Highest in Customer Satisfaction Among Traditional Network Carriers” in the J.D. Power and Associates for seven consecutive years from 2008 to 2014. Alaska Airlines’ Mileage Plan also ranked highest in the 2014 Airline Loyalty/Rewards Program Satisfaction Report. For reservations, visit www.alaskaair.com. For more news and information, visit the Alaska Airlines Newsroom at www.alaskaair.com/newsroom.