Strategic Partnership Forged Between PATA and Sanya Tourism Board to Boost Tropical Coastal Tourism

Upcoming PATA Event — the 2024 Tropical Coastal City Tourism Event in Sanya, China Announced

(IN SHORT) The Pacific Asia Travel Association (PATA) and the Sanya Tourism Board have signed a Memorandum of Understanding (MOU) to collaborate on enhancing tourism in Sanya and other tropical islands in the Asia Pacific. The partnership aims to promote sustainable development, international marketing, and tourism research. They will co-organize the Tropical Coastal City Tourism Event in Sanya from 2024 to 2026, providing a platform for global coastal cities to share insights and boost tourism. The first event will take place in September 2024, focusing on innovative marketing and sustainable development.

(PRESS RELEASE) Bangkok, Thailand, 2024-Aug-28 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) and the Sanya Tourism Board have signed a Memorandum of Understanding (MOU) to collaborate on advancing tourism in Sanya and other tropical islands across the Asia Pacific region. This partnership, ratified during the 2024 Tropical Coastal City Tourism Event Media Briefing, signifies a joint commitment to enhancing cultural and tourism cooperation, promoting sustainable development, and elevating Sanya’s status as a leading international tourism destination.

Under the agreement, both parties will focus on in-depth tourism research, international marketing, and the sustainable development of tropical coastal cities. The collaboration aims to attract more international visitors while preserving the cultural and natural assets of these destinations.

As part of the MOU, PATA and the Sanya Tourism Board will co-organize the Tropical Coastal City Tourism Event in Sanya for three consecutive years from 2024 to 2026. This event will serve as a platform for global tropical coastal cities to share insights, foster collaboration, and jointly promote the growth and revitalization of the tourism industry in these regions.

The inaugural 2024 Tropical Coastal City Tourism Event is set to take place at the Hyatt Regency Sanya Tianli Bay from September 4-5, focusing on innovative marketing strategies, community support, and sustainable development in tropical coastal cities. The event will bring together mayors and tourism professionals to discuss best practices and further establish Sanya as a premier international tourism destination.

About the Sanya Tourism Board

The Sanya Tourism Board is dedicated to enhancing Sanya’s global competitiveness as a premier international tourism destination. By promoting city branding, developing the MICE industry, and expanding international tourism routes, the board plays a crucial role in boosting tourism consumption and positioning Sanya as a key player in the global tourism market.

For more information, visit www.visitsanya.com.

About the Sanya Tourism Board

The Sanya Tourism Board (STB) is a statutory institution launched by the Sanya Municipal People’s Government. Fulfilling the mission entrusted by the state to Hainan FTP to boldly experiment and explore, STB aims to comprehensively enhance the competitiveness and reputation of Sanya as an international tourism destination and become an important platform for efficiently serving the construction of an international center for tourism and consumption in Hainan.

The STB makes tourism promotion plans for Sanya, collaborates with tourism-related enterprises for joint marketing, and carries out such functions as MICE industry development, overseas route development, large-scale activity planning, and business development centered around the six major elements of tourism, such as food, accommodation, transportation, sightseeing, shopping, and entertainment, thus ensuring both city brand promotion and the boost of tourism consumption. Visit www.visitsanya.com.

About the Pacific Asia Travel Association

Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region.

Media Contact:

Tel: +66 (0)2 658-2000
Fax: +66 (0)2 658-2010
Email: communications@PATA.org

Source: PATA

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