Air India Launches Maharaja Club, Elevating Loyalty Program with Exclusive Benefits and Iconic Branding

Air India’s loyalty programme, Flying Returns evolves into Maharaja Club. Here’s everything you need to know.

(IN SHORT) Air India has rebranded its Flying Returns loyalty program to the Maharaja Club, merging features from Club Vistara to offer an enhanced experience. The revamped program retains existing tiers and benefits, while introducing “Maharaja Points” as the loyalty currency. Drawing on the iconic Maharaja mascot, the program emphasizes exclusive perks like priority check-in, boarding, and cabin upgrades, aiming to make every journey special for loyal members.

(PRESS RELEASE) Mumbai, India, 2024-Nov-16 — /Travel PR News/ — Air India has rebranded its loyalty program, previously known as Flying Returns, to the Maharaja Club, incorporating elements from Club Vistara to create an enriched experience for members. While retaining all existing Flying Returns benefits, the revamped program introduces “Maharaja Points” as the loyalty currency and retains its membership tiers—Red, Silver, Gold, and Platinum.

The rebranding draws on the iconic Maharaja mascot, symbolizing Air India’s legacy of hospitality and refined travel experiences. The Maharaja Club is crafted to provide an elevated sense of recognition and exclusivity, with perks such as Priority check-in, boarding privileges, and cabin upgrades designed to deliver “that special feeling” to travelers.

Members will continue to earn Maharaja Points on Air India flights, Star Alliance partners, and select non-airline partners, which can be redeemed for flights and upgrades. Through this refreshed program, Air India aims to strengthen its connection with loyal travelers by enhancing the value of each journey, both in the air and on the ground.

Source: Air India

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