One Year After Announcing 5-Star Promise, 230% Increase In Participating Hotel Companies
WASHINGTON, USA, 2019-Oct-09 — /Travel PR News/ — One year after a historic announcement pledging to increase safety and security at America’s hotels, the American Hotel & Lodging Association (AHLA) today (October 7, 2019) announced a 230 percent increase in members participating in the 5-Star Promise, growing the commitment to 56 hotel companies. Participating hotels have made significant progress over the past year in deploying employee safety devices (ESDs), with devices already provided in several markets, including New York, Washington, Chicago, Seattle and Miami Beach, and a goal of nationwide implementation by 2020. AHLA has also provided resources to streamline the implementation process, including creating a Device Buyer’s Guide to help hospitality companies purchase and implement ESDs, in addition to establishing a discount program for member companies with select ESD providers.
The 5-Star Promise is a voluntary commitment by AHLA members to enhance policies, trainings and resources, including providing ESDs, that together are aimed at strengthening the culture of employee and guest safety, with an emphasis on preventing and responding to sexual harassment and assault. This comprehensive and unprecedented commitment includes these five important components:
“As an industry of people taking care of people, we have always been deeply committed to safety and security for our employees and guests. We have a responsibility to ensure they feel safe and secure,” said Chip Rogers, president and CEO of AHLA. “Hotels continuously evaluate and evolve their policies, trainings and technologies to foster a safe environment and empower our employees. I’m proud of the progress we have made as an industry over the past year, and we will continue our efforts to ensure America’s hotels are safe places for all those who work in and visit them.”
Last September, 17 hotel brands joined AHLA in announcing the 5-Star Promise. Since that time, the industry has made significant progress around safety and security initiatives:
Participating brands or properties are determining the best security devices based on the facility’s layout and features, with a range of options, including devices with loud noise-emitting features or emergency global positioning systems (GPS) tracking at the push of a handheld button. This approach reflects the segmented and diverse nature of the hotel industry as well as the considerable structural differences in building design and layout, construction materials and Wi-Fi network capabilities within the industry.
As part of this commitment, AHLA has partnered with a number of leading safety and security experts, including the Time’s Up Legal Defense Fund, which provides legal support to victims of sexual harassment, assault and abuse in the workplace, and RALIANCE, a national partnership dedicated to ending sexual violence.
“The American Hotel & Lodging Association is an example of how all industries can and must step up to champion healthy, safe, and inclusive workplace cultures for their employees. We commend AHLA for proactively addressing important safety and security issues impacting their workforce. RALIANCE is proud to partner with AHLA and the hotel industry on setting the tone for real leadership on this critical issue. Together, we can end sexual violence in one generation,” said Monika Johnson Hostler, founding Managing Partner of RALIANCE.
In addition to this significant progress around the 5-Star Promise, hotels are leading the way across industries when it comes to advancing safety, including:
Click here to view the commitments from participating member companies.
About AHLA
The American Hotel & Lodging Association (AHLA) is the sole national association representing all segments of the U.S. lodging industry and contributes nearly $660 billion to U.S. GDP. Headquartered in Washington, D.C., AHLA focuses on strategic advocacy, communications support and workforce development programs to move the industry forward. Every day, America’s hotels make dreams come true, not just for our guests, but also for the 8.3 million people whose jobs we support—more than 1 in every 25 American jobs. Learn more at www.ahla.com.
Contact:
Media Relations
(202) 289-3186
mmorton@ahla.com
Source: AHLA
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