Action for Children and Perthshire Women’s Aid announced as the Official Charity Partners of The 2019 Solheim Cup

EDINBURGH, Scotland, 2019-Mar-23 — /Travel PR News/ — Two charities have been unveiled as the Official Charity Partners of The 2019 Solheim Cup following a comprehensive process to identify organisations to benefit from Scotland’s staging of the world’s biggest women’s golf event.

Action for Children and Perthshire Women’s Aid will benefit from in excess of £30,000 worth of inventory for The 2019 Solheim Cup at Gleneagles from 9-15 September as well as a host of other promotional and fundraising activities.

Both charities were chosen to support the three pillars of equality, experience and innovation which sit at the heart of the delivery of The 2019 Solheim Cup and to help expand the benefits of hosting one of the world’s premier sporting events far beyond the fairways of Gleneagles.

Action for Children, which has its Scottish headquarters in Glasgow, has been appointed as the Official National Charity Partner following a selection process led by The Scottish Government and will maximise its engagement with the event to benefit the lives of children across Scotland.

Perthshire Women’s Aid, based in Perth, was nominated by Perth & Kinross Council and Gleneagles as the host region and host venue and has been granted the status of Official Regional Charity Partner to ensure benefits from hosting The 2019 Solheim Cup are realised locally.

Joe FitzPatrick, Minister for Public Health, Sport and Wellbeing, said: “Charity should be a hugely important component of any socially responsible major event and I’m delighted that The 2019 Solheim Cup will be raising funds for these two deserving charitable organisations.

“The 2019 Solheim Cup is one of the world’s biggest women’s sporting events and has the potential to deliver a multitude of benefits to Scotland, including valuable charitable activity to help some of the country’s most vulnerable people. Through this partnership both Action for Children and Perthshire Women’s Aid will be able to promote their excellent work to a global audience as well as raising funds to benefit people both locally and nationally.”

Paul Carberry, Action for Children Director for Scotland, said: “Everyone at Action for Children is very proud to be the ‘National Charity Partner’ of this year’s Solheim Cup. September will see the eyes of the world fall on Scotland as the finest golfers from around the world descend on the iconic Gleneagles. Across Scotland, we support around 20,000 of the country’s most disadvantaged and vulnerable children, young people and families in 87 services. The partnership with the Solheim Cup will offer opportunities for the children and young people we support to participate in sports and activities and let more people find out about the innovative work we do within the communities they work and live in.”

Heather Williams, Interim Manager for Perthshire Women’s Aid, said: “Perthshire Women’s Aid are delighted to have been selected as the local charity for this year’s Solheim Cup. We believe this will be a fantastic platform to ensure a wide audience are aware of the life changing services we offer to women, children and young people with experience of domestic abuse. Having the opportunity to be involved in an event which celebrates women’s sporting achievements fits with PWA’s vision of an equal society where women and girls live lives free from abuse.”

Provost of Perth and Kinross Dennis Melloy said: “We have chosen to nominate Perthshire Women’s Aid as one of the official charities of The 2019 Solheim Cup because we feel that this world renowned all-female golfing tournament will provide an ideal vehicle to promote the work of Perthshire Women’s Aid. This very worthwhile charity is aimed at helping women by providing specialist knowledge and understanding of the issues that surround domestic abuse whilst working to ensure that its services are easy to access for anyone who identifies as a woman.”

Sharan Pasricha, CEO of Gleneagles and Ennismore, said: “A key commitment across our business is to give back by ‘Doing More’. Every member of our team is given the support and encouragement to do this through a range of charitable projects and activities that aim to extend our hospitality to those who cannot access or afford it. We’re thrilled the Solheim Cup will not only be a superb celebration of elite-level sport, but an excellent opportunity to raise awareness of, and funds for, these two charities which carry out vital work to improve the lives of some of the most vulnerable, both nationally and here on our doorstep in Perthshire.”

Scotland aims to host the most family-friendly golf event in history when The 2019 Solheim Cup is played at Gleneagles with a host of family-focussed activities, family parking*, free attendance for children under the age of 16 and tickets priced from just £10 per adult.

On the course, European Captain and VisitScotland Ambassador, Catriona Matthew, is looking to return the trophy to Europe in 2019 after an inspired USA team retained their trophy by 16 ½ to 11 ½ points, in front of record crowds in Iowa. Organisers are now aiming to set a new record for a European edition in 2019.

Themes of equality, innovation and experience underpin all the event’s planned communications and on-site activity at Gleneagles as The 2019 Solheim Cup aims to engage both the traditional golf audience and the wider sport fan, raising the profile of women’s golf both in Scotland and internationally.

The Scottish Government and VisitScotland have been long-time supporters of the women’s game, having partnered with the ASI Women’s British Open and the recently significantly enhanced Aberdeen Standard Investments Ladies Scottish Open.

The 2019 Solheim Cup will not only showcase the stunning assets of Scotland, the Home of Golf, but also build on the legacy of the successful 2014 Ryder Cup at Gleneagles. It will underline that Scotland is the perfect stage for major golf events as it seeks to help inspire a new generation of children to take up the game invented in their home country.

For more information or to book tickets visit www.solheimcup2019.com

*Subject to availability and booked on a first-come-first-served basis

Notes to Editors

The Solheim Cup

• The Solheim Cup combines the tradition and prestige of the game of golf with passion for one’s country and continent. This biennial, trans-Atlantic team match-play competition features the best European players from the Ladies European Tour (LET) and the best U.S. players from the Ladies Professional Golf Association (LPGA) Tour.
• The Solheim Cup is named in honour of Karsten Solheim, the founder of Karsten Manufacturing Corporation, which makes PING golf equipment. In 1990, the Solheim family, in conjunction with the LET and the LPGA, developed the concept and became the title sponsor for the Solheim Cup, professional golf’s international match-play competition for women.
• Today, the global partners of The Solheim Cup are PING, Scotland, The Home of Golf, and Rolex. Held every two years, the event has grown into the most prestigious international women’s professional golf team event.
• The Solheim Cup is the most highly coveted trophy in women’s professional golf team competition; some of the most memorable moments in the sport have happened during past Solheim Cups and berths on the European and U.S. teams are highly sought-after by players from both organisations.
• The 2017 Solheim Cup took place on August 14-20, at Des Moines Country Club in Iowa, United States. The U.S. Team retained the coveted Waterford Crystal trophy by 16 ½ to 11 ½ points. For more information log on to www.solheimcup.com.

EventScotland

• EventScotland is working to make Scotland the perfect stage for events. By developing an exciting portfolio of sporting and cultural events EventScotland is helping to raise Scotland’s international profile and boost the economy by attracting more visitors.
• For further information about EventScotland, its funding programmes and latest event news visit www.EventScotland.org. Follow EventScotland on Twitter @EventScotNews.
• EventScotland is a team within VisitScotland’s Events Directorate, the national tourism organisation which markets Scotland as a tourism destination across the world, gives support to the tourism industry and brings sustainable tourism growth to Scotland.
• For more information about VisitScotland see www.visitscotland.org or for consumer information on Scotland as a visitor destination see www.visitscotland.com.

IMG

• IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries.
• The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media.
• IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor network.

The Ladies European Tour

• The Ladies European Tour (LET) celebrates women’s professional golf on a global stage. In 2017, the schedule features tournaments across five continents, including The Solheim Cup, with a diverse membership of 324 professional golfers representing 38 countries worldwide.
• Since its formation in 1978, the Ladies European Tour has witnessed 248 different winners celebrate a total of 719 championship titles between them, and has celebrated its diversity as players from 28 different countries have won on the Tour.
• The Ladies European Tour broadcasts live coverage of its tournaments to more than 304 million homes in more than 116 countries every week, generating 425 global broadcast hours per tournament. It also enjoys the support of many of the world’s leading business brands.
• The Ladies European Tour also manages the LET Access Series, which is its official developmental tour, formed to give players not part of any major Tour the opportunity to compete and progress onto the LET. The top five players on the 2017 LETAS Order of Merit will earn membership of the Ladies European Tour for 2018.

Gleneagles

• Located one hour from Glasgow and Edinburgh, The Gleneagles Hotel is set in an 850-acre estate, with its own railway station just minutes away. Gleneagles is synonymous with golf, and home to three championship golf courses – The PGA Centenary Course – venue for the Ryder Cup 2014 – and the stunning King’s and Queen’s Courses.
• But there’s even more to keep guests entertained off the course: a choice of more than twenty activities can be found in the grounds, from clay target shooting, archery and trout fishing on three lochs within the resort’s estate, to horse-riding, Segway tours and gun dog training.
• Throughout the hotel you will find the finest comfort – from its 232 luxury bedrooms and suites, to the calming environment of the spacious destination spa by ESPA, home to one of only two ESPA Life wellness centres in the world. Gourmands will have plenty to discover, with four on-site restaurants, including Scotland’s only two Michelin-starred restaurant Andrew Fairlie.

Contact:
David Connor
Golf PR Manager
David.Connor@EventScotland.org
0131 472 2063

Source: VisitScotland

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