Accor’s Mercure Brand Hits 1,000 Hotels, Expands Globally with Strong Focus on China and Japan

As a locally inspired midscale brand with a diverse global network, Mercure delivers strong brand recognition, attractive price premiums, and adaptable design approach

(IN SHORT) Accor’s Mercure brand has reached the milestone of 1,000 hotels worldwide, driven by significant global expansion, particularly in China and Japan. The brand, known for its locally inspired midscale accommodations, opened new hotels in key locations such as London, Mexico, Dubai, and Japan in 2024. Mercure’s growth momentum continues with plans for over 200 additional properties by 2028. Accor executives highlighted the brand’s success in delivering authentic local experiences and maintaining strong market recognition.

(PRESS RELEASE) Paris, France, 2024-Sep-30 — /Travel PR News/ — Accor’s Mercure brand has reached a major milestone, now boasting 1,000 hotels worldwide following a significant growth year. Known for its locally inspired midscale accommodations, Mercure celebrated openings in key locations such as London, Mexico, Dubai, and Japan, expanding its global presence to 68 countries. The brand, which has been part of Accor since 1975, continues to attract hotel owners due to its strong market recognition and adaptability to local markets.

Mercure’s growth has been particularly notable in China and Japan, with nearly 30 new hotels opening in China and 11 in Japan. This year marks a transformative moment for the brand as it eyes further expansion, with more than 200 new properties planned by 2028.

Accor executives, including Group Deputy CEO Jean-Jacques Morin, praised Mercure’s success and its commitment to connecting guests with authentic local experiences. Some recent standout openings include Mercure London Earls Court, Mercure Bangkok Surawong, and Mercure ICON Singapore City Centre.

ABOUT ACCOR

Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,700 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion.  Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit www.group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.

ABOUT MERCURE

Inspired by Mercury, the Roman god of travelers, Mercure hotels offer far more than just a place to sleep – they are a gateway to the destination, a warm invitation to discover and explore the locale. Since its founding in 1973, Mercure has been dedicated to unveiling the treasures surrounding each address, delivering high-quality standards infused with a deep sense of place. Through its “Discover Local” program, Mercure welcomes guests to Feel Local Everywhere – be it in Rio, Paris, Bangkok and many other destinations across the globe. Every detail, from the decorative arts to our passion for uncovering local food and drink delights is curated to reflect the unique essence of each destination. Mercure hotels are conveniently located in city centers, by the sea or in the mountains, with more than 1000 hotels in 65+ countries. Mercure is part of Accor, a world leading hospitality group counting over 5,700 properties throughout more than 110 countries, and a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.

Media Contact:

Caroline Ponomarenko
Communications & PR Director, Premium, Midscale and Economy brands, Accor
caroline.ponomarenko@accor.com

Source: Accor

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