Accor and LVMH Partner to Redefine Luxury Travel with Orient Express Revival

(IN SHORT) Accor and LVMH have formed a strategic partnership to rejuvenate the Orient Express brand, famous for its luxurious travel experiences since 1883. Under Accor’s ownership, plans include launching new hotels in Rome and Venice, reintroducing historic trains, and unveiling the first Orient Express sailing ship by 2026. LVMH’s investment aims to enhance the brand’s prestige with its expertise in luxury hospitality, complementing Accor’s renowned portfolio. This collaboration marks a significant effort to blend heritage with modern luxury, aiming to redefine high-end travel experiences under the Orient Express name.

(PRESS RELEASE) Paris, France, 2024-Jun-14 — /Travel PR News/ — Accor and LVMH have announced a strategic partnership aimed at revitalizing Orient Express, an iconic brand renowned for its luxurious travel experiences dating back to 1883. Originally known for its opulent train journeys, Orient Express is expanding its portfolio to include new ventures in trains, hotels, and sailing ships under Accor’s ownership since 2022.

The collaboration involves LVMH making a strategic investment in Orient Express, supporting its ambitious expansion plans. This includes the launch of new hotels in Rome and Venice, the introduction of a historic train revival, and the debut of the first Orient Express sailing ship scheduled for 2026. The partnership underscores LVMH’s commitment to enhancing the brand’s legacy with its expertise in luxury products and services, showcased through ventures like the Venice Simplon-Orient-Express.

Accor, renowned for its luxury and lifestyle division encompassing prestigious brands like Raffles and Fairmont, aims to redefine travel experiences through the Orient Express project. Both companies are enthusiastic about leveraging their respective strengths to elevate Orient Express to new heights of hospitality excellence.

Bernard Arnault, Chairman and CEO of LVMH, expressed his excitement about revitalizing Orient Express, emphasizing its cultural significance and legacy of elegance. Sébastien Bazin, Chairman and CEO of Accor, highlighted the brand’s timeless appeal and its transformation into a modern symbol of adventure and luxury.

The partnership between Accor and LVMH marks a pivotal moment in Orient Express’s storied history, promising innovative and exceptional travel experiences that blend tradition with contemporary luxury.

ABOUT ACCOR

Accor is a world leading hospitality group offering experiences across more than 110 countries, with 5,600 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion.  Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.

ABOUT LVMH

LVMH Moët Hennessy Louis Vuitton is represented in Wines and Spirits by a portfolio of brands that includes Moët & Chandon, Dom Pérignon, Veuve Clicquot, Krug, Ruinart, Mercier, Château d’Yquem, Domaine du Clos des Lambrays, Château Cheval Blanc, Colgin Cellars, Hennessy, Glenmorangie, Ardbeg, Belvedere, Woodinville, Volcán de Mi Tierra, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Newton, Bodega Numanthia, Ao Yun, Château d’Esclans, Château Galoupet, Joseph Phelps and Château Minuty. Its Fashion and Leather Goods division includes Louis Vuitton, Christian Dior, Celine, Loewe, Kenzo, Givenchy, Fendi, Emilio Pucci, Marc Jacobs, Berluti, Loro Piana, RIMOWA, Patou, Barton Perreira and Vuarnet. LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Kenzo Parfums, Perfumes Loewe, Benefit Cosmetics, Make Up For Ever, Acqua di Parma, Fresh, Fenty Beauty by Rihanna, Maison Francis Kurkdjian and Officine Universelle Buly. LVMH’s Watches and Jewelry division comprises Bulgari,Tiffany & Co., TAG Heuer, Chaumet, Zenith, Fred and Hublot. LVMH is also active in selective retailing as well as in other activities through DFS, Sephora, Le Bon Marché, La Samaritaine, Groupe Les Echos, Cova, Le Jardin d’Acclimatation, Royal Van Lent, Belmond and Cheval Blanc hotels.

Media Contacts:

Accor:
Line Crieloue
VP Group External Communications
line.crieloue@accor.com

Pierre-Loup Etienne
SVP Investor Relations
pierre-loup.etienne@accor.com

Alexis Blottière
Group External Communications
alexis.blottiere@accor.com

LVMH

Media:
Jean-Charles Tréhan
LVMH
+33 1 44 13 26 20

Analysts and investors
Rodolphe Ozun
LVMH
+33 1 44 13 27 21

France
Charlotte Mariné / +33 6 75 30 43 91
Axelle Gadala / +33 6 89 01 07 60
Publicis Consultants +33 1 44 82 46 05
Michel Calzaroni / + 33 6 07 34 20 14
Olivier Labesse / Hugues Schmitt / Thomas Roborel de Climens / + 33 6 79 11 49 71

Italy
Michele Calcaterra, Matteo Steinbach
SEC and Partners
+ 39 02 624 9991

USA
Nik Deogun / Blake Sonnenshein
Brunswick Group
+ 1 212 333 3810

China
Daniel Jeffreys
Deluxewords
+44 772 212 6562
+86 21 80 36 04 48

UK
Hugh Morrison, Charlotte McMullen
Montfort Communications
+ 44 7921 881 800

Source: Accor

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