250,000 members in CPH’s customer loyalty programme

2013-01-18 — /travelprnews.com/ — CPH Advantage, Copenhagen Airport’s loyalty programme, has reached a quarter of a million members after just 13 months. The programme benefits both passengers and the airport.

Travellers are joining Copenhagen Airport’s loyalty programme, CPH Advantage, in large numbers. The programme offers free wi-fi, bonus points and special parking offers. Just 13 months after its launch, CPH Advantage reached a quarter of a million members in early January 2013.

“CPH Advantage has been a great success from day one as the programme creates even closer ties between passengers and the airport. The programme has given us an opportunity to get to know our passengers even better and thereby give our core customers products and services tailored to their needs,” said Carsten Nørland, VP, Sales and Marketing for Copenhagen Airport.

Growing interest
Due to the massive inflow of members, Copenhagen Airport is seeing a growing interest among the shops at the airport to participate in CPH Advantage. This means that members of the loyalty programme will enjoy even more benefits from the programme going forward.

“The huge interest in CPH Advantage – from passengers, shops and our business partners – means that it is important that we continue to develop the programme so that passengers get the benefits they are looking for. Going forward, we will make even greater efforts to pamper the members of CPH Advantage with more competitions, gifts and attractive deals,” said Carsten Nørland.

CPH Advantage also helps raise the already high level of satisfaction among passengers and therefore adds quality to their travel experience.

Facts about CPH Advantage
CPH Advantage is a customer loyalty programme for all passengers over 18 years of age. Membership is free, and members have access to the many programme benefits, including free wi-fi, membership specials, discounts, upgrades, bonus points, events and newsletters.

Three membership levels
The programme has three membership levels: Advantage Basic, Advantage Plus and Advantage Premium. Members start at the Advantage Basic level and automatically qualify for the next level through purchases and bonus points earned. The higher the membership level, the higher the discount rates, and the more bonus points to be earned.

CPH Advantage benefits:

• Free wi-fi: Free access to the Internet anywhere at Copenhagen Airport
• Duty- and tax-free online: Members can shop at http://www.tax-free.dk/ and get special offers and earn bonus points. Points can be used for additional purchases
• CPH Parking: Special offers and bonus points for online reservations
• CPH Apartment lounge: Special offers and bonus points for online reservations
• Upgrades, relevant special offers and newsletters: Special offers at Copenhagen Airport and from our business partners at the airport and elsewhere

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