sbe and Accor announce the launch of new luxury global brand, The House of Originals

New Brand focuses around the Establishment of a Community for its Guests and Creating a Global Network of Properties New York, NY, 2019-Mar-06 — /Travel PR News/ — sbe, a leading international hospitality group that develops, manages and operates award-winning global hospitality brands, announced at the Berlin Hospitality Conference, the launch of its new luxury global… Read the full press release

AccorHotels’ closes acquisition of a 50% stake in sbe

Paris, France, 2018-Oct-12 — /Travel PR News/ — Through this partnership, AccorHotels’ will pursue its strategy to expand its offering in the luxury lifestyle hospitality segment and its footprint in gateway cities across North America. This long-term investment will allow sbe to leverage AccorHotels’ leading global hospitality platform while remaining an independent luxury lifestyle operator…. Read the full press release