Enterprise Holdings study: New Vehicle Purchase Decision Highly Influenced by Rental “Test Drive” Experience

ST. LOUIS, 2013-07-02 — /travelprnews.com/ — Car rental customers try before they buy, according to a new study commissioned by Enterprise Holdings. The study conducted by Polk, the premier provider of automotive information and marketing solutions, found customers who rent a car from Enterprise Holdings’ brands – Enterprise Rent-A-Car, Alamo Rent A Car and National Car Rental – are 55 percent more… Read the full press release