The Singapore Tourism Board announces the appointment of Zenith as its new global media agency

SINGAPORE, 2017-Jan-09 — /Travel PR News/ — The Singapore Tourism Board (STB) has appointed Zenith as its new global media agency following an open Request for Proposal (RFP) for a global media planning and buying agency in October. The incumbent media agency MEC’s contract will be ending in March 2017.

The two-year contract will commence on 1 April 2017 and may be renewed on an annual basis for an additional period of up to two years, subject to performance.

“We look forward to working closely with Zenith as an agile and bold agency partner to help us create new possibilities and thrive in today’s dynamic media environment,” said Ms Lynette Pang, Assistant Chief Executive, Singapore Tourism Board.

“We are grateful to all agencies who had put in the time and effort to participate in this process, and appreciate all the thoughtful submissions we received,” added Ms Pang. “We also thank our incumbent agency MEC for their valuable contributions and dedicated partnership for the past eight years.”

Independent consultant The Observatory International assisted STB on the pitch.

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About the Singapore Tourism Board
The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors. Working in close partnership with industry and community, STB aims to shape a dynamic tourism landscape and differentiate Singapore as a vibrant and inspiring destination through the “YourSingapore” brand. For more information, visit or or follow us on Twitter @STB_sg (

SOURCE: Singapore Tourism Board