Brooklyn-based artist KOZO’s A World Within wraps Rolls-Royce, Bentley, BMW and London taxi models in a continuous artwork available to hotel guests throughout October.
KOZO’s A World Within artwork transforms vehicles in The Peninsula London’s chauffeur fleet into a six-car moving installation for October 2026.
KEY TAKEAWAYS
- The Peninsula London’s first art fleet will operate from October 1 to 31, 2026, timed to coincide with Frieze London.
- KOZO created six connected designs across two Rolls-Royce Phantom VIII Series II EWBs, a Bentley Bentayga, a BMW i7, an electrified Austin Taxi and an LEVC.
- The designs use a torn-paper visual device to reveal British pastoral scenes, historic architecture and Peninsula motifs beneath the vehicles’ Peninsula Green exteriors.
- All six vehicles remain bookable by hotel guests for transport services while the installation is on view.
(NEWS) LONDON, England, United Kingdom, 2026-Oct-01 — /Travel PR News/ — The Peninsula London is sending contemporary art into the streets this October, turning six vehicles from its chauffeur fleet into a single moving installation created by Brooklyn-based artist KOZO.
The project, titled A World Within, will run from October 1 to 31, 2026, coinciding with Frieze London and the capital’s wider autumn art calendar. The cars will continue to operate as guest transport throughout the month, allowing the work to function simultaneously as hotel service, public-facing artwork and mobile brand commission.
Independent coverage published as the fleet launched confirms that the six vehicles comprise two Rolls-Royce Phantom VIII Series II Extended Wheelbases, a Bentley Bentayga, a BMW i7, an electrified Austin taxi and an LEVC taxi. Together, the vehicles carry six individual compositions designed to read as one continuous story.
British landscapes appear beneath torn layers of Peninsula Green
KOZO’s designs use the visual effect of torn paper to make it appear as though the vehicles’ familiar green bodywork has been peeled back. Beneath it sit imagined British landscapes populated with stately homes, rivers, wooded hills, grazing animals and architectural references.
The imagery also folds in details linked to The Peninsula’s own identity and London setting, including the hotel’s Guardian Lions and local landmarks such as Wellington Arch. Figures inspired by Peninsula Pages appear to interact with the “tear”, creating the impression that hotel staff are revealing an alternate world beneath the cars’ surfaces.
For KOZO, whose practice spans painting, graphic work and micro-realism tattooing, the project required the artwork to respond to each vehicle rather than treat the cars as flat canvases. The dimensions of doors, bonnets, body curves and smaller design features influenced how each composition was placed and adapted.
Six cars form one continuous visual narrative
The commission was facilitated by CART Department, an art-car initiative founded by publisher and collector Larry Warsh. The organisation has built a collection of artist-designed vehicles and worked with The Peninsula London to translate KOZO’s concept across the hotel fleet.
According to the project description, KOZO spent around three months conceiving and refining the designs, beginning with digital sketches layered over photographs of each vehicle. The final artwork was then produced as bespoke vinyl wraps and applied by automotive detailing specialist Topaz.
The practical result is deliberately temporary. Rather than permanently repainting the cars, the wraps allow the fleet to return to its usual Peninsula Green finish after the October run, while giving the artist enough surface area to build a narrative across multiple vehicle types.
Hotel transport becomes part of London’s art calendar
The idea also extends The Peninsula London’s existing emphasis on automobiles. The hotel operates a 14-vehicle luxury fleet that includes modern Rolls-Royce, Bentley and BMW models alongside London taxis and heritage cars. Automotive design also features in the hotel’s public spaces and dining concepts.
The October commission brings that transport identity into direct contact with the city’s contemporary-art season. Instead of confining the project to a gallery or lobby, the cars will move through London as working hotel vehicles, making the installation visible to people who may never enter the hotel itself.
For guests, the arrangement means the art is not merely something to view. The six vehicles can be booked for transport services during the exhibition period, effectively placing passengers inside the commissioned work as it travels through the city.
A temporary fleet with a public role
That mobility is central to the project’s appeal. Each car is designed as an individual artwork, but the broader concept only becomes complete when the six are considered together. The use of different vehicle shapes also gives the same visual language a different rhythm from car to car.
With A World Within, The Peninsula London is using its chauffeur fleet as a temporary exhibition platform rather than simply adding art to the hotel interior. The project will remain in circulation until the end of October, after which the vehicles are expected to return to their standard livery.
