Southwest Airlines’ Rapid Rewards named Freddie Awards’ Best Customer Service for the eighth consecutive year

Southwest also won Best Redemption Ability, Best Loyalty Credit Card and Program of the Year

DALLAS, TEXAS, 2020-May-08 — /Travel PR News/ — Southwest Airlines Co. (NYSE: LUV) announced today (May 7, 2020) its frequent flyer program, Rapid Rewards®, held onto the Freddie Awards title of Best Customer Service for the eighth consecutive year. The Rapid Rewards Program was also named Best Redemption Ability and Best Loyalty Credit Card and Program of the Year for the fifth year in a row.

“We thank each and every Customer and Member who voted for Southwest’s Rapid Rewards Program. We are thrilled to win in four categories at this year’s Freddie Awards,” said Jonathan Clarkson, Managing Director of Marketing. “These results reinforce what has always been our intent with Rapid Rewards, which is to offer a program with a unique and unparalleled combination of flexibility, ease, and great places to fly to.”

Introduced in 1988, the InsideFlyer Magazine’s Freddie Awards gave a voice to the frequent flyer and honored the most respected travel loyalty programs in the world. The 30th annual Freddie Awards were held on April 30, 2020, via a virtual program.

Last year, Southwest added more flexibility to the program announcing Rapid Reward points would no longer expire, and continues to have no blackout dates, unlimited reward seating and much more. Visit Rapid Rewards for information on the program and the latest offers.

In its 49th year of service, Dallas-based Southwest Airlines Co. continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 60,000 Employees to a Customer base topping 130 million passengers in 2019. Southwest became the nation’s largest domestic air carrier in 2003 and maintains that ranking based on the U.S. Department of Transportation’s most recent reporting of domestic originating passengers boarded. In peak travel seasons during 2019, Southwest operated more than 4,000 weekday departures among a network of 101 destinations in the United States and 10 additional countries.

Southwest coined Transfarency® to describe its purposed philosophy of treating Customers honestly and fairly, and low fares actually staying low. Southwest is the only major U.S. airline to offer bags fly free® to everyone (first and second checked pieces of luggage, size and weight limits apply, some carriers offer free checked bags on select routes or in qualified circumstances), and there are no change fees, though fare differences might apply.

Southwest is one of the most honored airlines in the world, known for a triple bottom line approach that contributes to the carrier’s performance and productivity, the importance of its People and the communities they serve, and an overall commitment to efficiency and the planet. Learn more about how the carrier gives back to communities across the world by visiting 

Book Southwest Airlines’ low fares online at or by phone at 800-I-FLY-SWA.

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Source: Southwest Airlines