Ryanair Launches New Captcha System On Ryanair.com
2013-05-21 — /travelprnews.com/ — Ryanair, Europe’s only ultra-low cost carrier (ULCC), today (21 May) launched a new CAPTCHA security system on the Ryanair.com website, which offers speedier access to Ryanair’s lowest fares on Ryanair.com.
The CAPTCHA system has been introduced across all Ryanair markets following a successful trial on Ryanair’s Irish and UK websites, providing consumers with advanced and simplified methods of entering CAPTCHA details, including by a question and answer process and by simple word recognition and repetition.
Developed by Solve Media, Ryanair uses CAPTCHA systems to improve consumer protection against unauthorised screenscraper websites and to ensure customers can find the guaranteed lowest fares only at Ryanair.com, Europe’s largest travel website.
Ryanair’s Robin Kiely said:
“Ryanair is continually striving to improve the customer experience of our 80m passengers and following a successful trial, we have introduced a new CAPTCHA system on our Ryanair.com website, which will further improve the usability of Ryanair.com for 1.2m daily users – and make booking our low-fare flights even more fun!
With helpful travel reminders, words of wisdom and some simple brain teasers, Ryanair passengers can look forward to even faster access to the lowest fares, while the CAPTCHA facility also improves consumer protection, preventing passengers being ripped-off by unauthorised screenscraper websites mis-selling Ryanair’s low fares.”