Qatar Airways announces multi-year sponsorship agreement with Belgian football club K.A.S. Eupen

Qatar Airways announces multi-year sponsorship agreement with Belgian football club K.A.S. Eupen

  • Airline will be the Main Shirt Sponsor of Belgian First Division Club K.A.S. Eupen starting from the 2019/20 season
  • Qatar Airways operates eight weekly passenger services to Brussels and 19 weekly all-cargo services to Liège

DOHA, Qatar, 2019-Sep-20 — /Travel PR News/ — Qatar Airways is excited to announce that it has signed a multi-year sponsorship agreement with Belgian football club K.A.S. Eupen further growing its global sporting partnerships portfolio.

This agreement will see the airline’s logo proudly placed on the team’s playing jersey from the 2019/20 season. Qatar Airways branding will also be placed around K.A.S. Eupen’s stadium. K.A.S. Eupen competes in the Jupiler Pro League, the Belgian First Division and has established a reputation for developing young talented footballers such as Moussa Wague and Henry Onyekuru.

K.A.S. Eupen has also played a pivotal role in developing many young Qatari players including Akram Afif, Abdelkarim Hassan and several other members of Qatar’s 2019 AFC Asian Cup winning squad.

Qatar Airways Group Chief Executive Officer, His Excellency Mr. Akbar Al Baker, said: “We are very pleased to announce this new partnership, which will see Qatar Airways become the main shirt sponsor of K.A.S. Eupen from the 2019/20 season. We are continually striving to boost our global sporting sponsorship portfolio, and this partnership is just one more example of our dedication to the sports sector and our belief in the power of sport to bring people together. Qatar Airways has strong ties with Belgium operating eight weekly passenger services to Brussels from Doha and 19 weekly all-cargo services to Liège. This partnership demonstrates our long term commitment to further growing and developing our relationship with Belgium.”

Qatar Airways Senior Vice President, Marketing and Corporate Communications, Ms. Salam Al Shawa, said: “We are delighted to add K.A.S. Eupen to our global football sponsorship portfolio. We look forward to working and engaging with the club and its fans to help make a real difference through this exciting new partnership. Sport is a key pillar of the long-term vision of the State of Qatar, and as Qatar’s national carrier, we welcome the opportunity to use sport as a means for youth development here in Qatar and around the world.”

K.A.S. Eupen Board of Directors representative Dr. Andreas Bleicher, said: “We are delighted to announce our partnership with one of the most prestigious and awarded airlines in the world. Qatar Airways will be our Main Shirt Sponsor from now on, which puts our club within the remarkable global football club portfolio of Qatar Airways such as AS Roma, Boca Juniors, FC Bayern München and Al Sadd SC. Our professional team will wear the Qatar Airways logo on our jersey from now on. Our partnership is both incentive and commitment for us to stay in Belgium’s top flight league, to improve our professional to youth teams and also continuously develop our club organisationally and increase our social engagement. As a club we will support Qatar Airways´ ambition in the Belgian airline and tourism industry, so that it will become a win-win situation for both entities. We are looking forward to an exciting partnership with Qatar Airways”.

K.A.S. Eupen joins AS Roma, Boca Juniors, FC Bayern München and Al Sadd SC in Qatar Airways’ global football sponsorship portfolio. In addition, Qatar Airways is also the Official Airline Partner of FIFA, which includes 2018 FIFA World Cup Russia™, the FIFA Club World Cup™, the FIFA Women’s World Cup™ and the 2022 FIFA World Cup Qatar™.

The national carrier for the State of Qatar currently operates a modern fleet of more than 250 aircraft via its hub, Hamad International Airport (HIA) to more than 160 destinations worldwide.

The airline has launched a host of exciting new destinations in 2019, including Lisbon, Portugal; Malta; Rabat, Morocco; Davao, Philippines; Izmir, Turkey; and Mogadishu, Somalia; and will add Langkawi, Malaysia; and Gaborone, Botswana, to its extensive network in October 2019 with Luanda, Angola; and Osaka, Japan, following in 2020.

Notes to Editors:

About Qatar Airways: 

Qatar Airways, the national carrier of the State of Qatar, is celebrating more than 20 years of Going Places Together with travellers across its more than 160 business and leisure destinations on board a modern fleet of more than 250 aircraft. The world’s fastest-growing airline has added a number of exciting new destinations to its growing network this year, including Lisbon, Portugal; Malta; Rabat, Morocco; Davao, Philippines; Izmir, Turkey; and Mogadishu, Somalia; and will add Langkawi, Malaysia; and Botswana, Gaborone later in 2019.

A multiple award-winning airline, Qatar Airways was named ‘World’s Best Airline’ by the 2019 World Airline Awards, managed by international air transport rating organisation Skytrax. It was also named ‘Best Airline in the Middle East’, ‘World’s Best Business Class’ and ‘Best Business Class Seat’, in recognition of its ground-breaking Business Class experience, Qsuite. Qatar Airways is the only airline to have been awarded the coveted “Skytrax Airline of the Year” title, which is recognised as the pinnacle of excellence in the airline industry, five times.

Qsuite, a patented Qatar Airways product, features the industry’s first-ever double bed in Business Class, as well as privacy panels that stow away, allowing passengers in adjoining seats to create their own private room, a first of its kind in the industry.

Qatar Airways was the first Gulf carrier to join global airline alliance oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 160 countries, with 14,250 daily departures.

Oryx One, Qatar Airways’ in-flight entertainment system offers passengers up to 4,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, B777, A350, A380, A319 and select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.

Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways, the official FIFA partner, is the official sponsor of many top-level sporting events, including the FIFA 2022 World Cup, reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message – Going Places Together.

Qatar Airways Cargo, one of the world’s leading international air cargo carriers, serves more than 60 freighter destinations worldwide via its world-class Doha hub and also delivers freight to more than 160 key business and leisure destinations globally on more than 250 aircraft. The Qatar Airways Cargo fleet includes two Boeing 747-8 freighters, 17 Boeing 777 freighters and five Airbus A330 freighters.

For further information, please contact:

Qatar Airways Group, Corporate Communications Department
Tel: +974 4022 2200

Source: Qatar Airways