The new DOT platform publishes arrivals, outbound travel, tourism GDP and employment data with downloadable datasets, while the US leads source markets through August.
The Philippine Tourism Data Dashboard gives public access to visitor arrivals, outbound travel, tourism economic contribution and employment indicators, with downloadable datasets behind its charts.
- The Philippines Department of Tourism has launched an open data dashboard covering visitor arrivals from 2010, outbound resident travel from 2023–2025, tourism economic contribution and employment.
- International visitor arrivals reached 4,415,860 through August 31, 2026, up 0.78% from the same period in 2025.
- The United States was the largest source market with 926,575 arrivals, ahead of South Korea with 744,732.
- PSA data incorporated into the platform show tourism contributed 8.1% of Philippine GDP in 2025 and supported 7.70 million tourism-industry jobs.
(NEWS) MAKATI CITY, Philippines, 2026-Sep-16 — /Travel PR News/ — The Philippines has put more of its tourism performance into public view with a new open-data platform that lets travellers, businesses, local governments, researchers and journalists track visitor flows alongside the industry’s contribution to the economy and employment.
The Department of Tourism has launched the Philippine Tourism Data Dashboard, bringing together monthly and annual indicators covering inbound arrivals, outbound travel by Philippine residents, tourism employment and Tourism Direct Gross Value Added. The platform also makes the underlying datasets available for download rather than limiting users to headline charts.
DOT introduced the dashboard in a September 16 announcement, while the live data portal provides CSV and JSON files behind its visitor-arrival and outbound-travel series. Arrival records stretch back to 2010, while outbound resident data currently cover 2023 through 2025.
Arrivals are slightly ahead of 2025 through August
The launch comes with a useful snapshot of how Philippine inbound tourism is tracking in 2026. DOT records 4,415,860 international visitor arrivals through August 31, up 0.78% from 4,381,585 over the same period in 2025.
The United States is the largest source market so far this year with 926,575 arrivals, representing 20.98% of the total. South Korea, which led the market last year, follows with 744,732 arrivals, or 16.86%.
DOT says the 2026 totals draw on eTravel records from the Department of Information and Communications Technology and data from the Bureau of Immigration. The dashboard notes that international visitor arrivals include both foreign nationals and non-resident Filipinos, an important definition for readers comparing the figures with other tourism datasets.
Users can examine monthly movements, compare years, identify peak periods and view source-market shares. The dashboard also provides monthly breakdowns for the top 20 countries of origin, with smaller markets grouped separately.
Platform links visitor counts with tourism’s economic footprint
The dashboard goes beyond border statistics by incorporating Tourism Direct Gross Value Added data from the Philippine Statistics Authority. TDGVA measures the value generated by industries that directly serve visitors and allows users to see how accommodation, transport, food and beverage services and other tourism-related activities contribute to the wider economy.
The latest Philippine Tourism Satellite Account puts tourism’s direct contribution at PHP 2.27 trillion in 2025, equivalent to 8.1% of national GDP. That was 1.4% lower in nominal terms than the revised PHP 2.30 trillion recorded for 2024.
Employment data show a different direction. PSA estimates that tourism industries supported 7.70 million jobs in 2025, up 2.5% from 7.51 million in 2024 and equal to 15.7% of total employment nationwide.
Putting those figures alongside visitor arrivals gives industry users a broader way to assess performance. Rising traveller volumes do not automatically translate into equivalent gains in tourism value, and the dashboard makes it easier to compare demand indicators with the sector’s economic output and employment base.
Downloadable datasets widen access beyond headline charts
For researchers and tourism businesses, one of the platform’s more practical features is access to the data behind each visualisation. DOT provides downloadable files, a data dictionary and definitions for indicators such as international visitors, tourism-characteristic employment and TDGVA.
The datasets are published as open data under a Creative Commons Attribution licence, allowing reuse and redistribution with appropriate attribution and adherence to the accompanying technical notes. That could make the portal useful not only for public transparency but also for destination planning, market analysis and independent reporting.
Dita Angara-Mathay, Tourism Secretary, said the objective is to give local governments, tourism businesses and the public tools to understand industry performance and identify opportunities rather than keeping tourism statistics confined to government reporting channels.
The dashboard was launched during Philippine Tourist Promotion Month and complements DOT’s Discover More To Love campaign. The department says it intends to institutionalise public access to tourism data, which would make the portal a continuing reference point as the Philippines tracks arrivals, source-market shifts and the economic effects of tourism in the years ahead.
