BANGKOK, THAILAND, 2019-Feb-28 — /Travel PR News/ — Risk Mitigation and Crisis Recovery Management will be the theme of the upcoming ‘PATA Human Capacity Building Programme’ in Sabah, Malaysia. Hosted by the Sabah Tourism Board (STB), the two-day intensive workshop will be held on April 17-18, 2019 at the Marriott Hotel Kota Kinabalu.
“Global economic losses from disasters are now reaching an average of US$250 to US$300 billion each year, and those costs could increase dramatically as we see the further effects of climate change on our planet. The travel and tourism industry is one of the most exposed to disasters with many tourist destinations located near hazard prone areas and foreign visitors being unfamiliar with the environment,” said PATA CEO Dr. Mario Hardy. “It is critical for destinations and organisations to place a greater emphasis on both disaster risk reduction and response, particularly in the age of social media which adds an overwhelming complexity to one’s own crisis communication strategy.”
General Manager of Sabah Tourism Board, Suzaini Datuk Sabdin Ghani said “STB is pleased to be working with PATA, the leading voice and authority on travel and tourism in the Asia Pacific region. This workshop, the first such organised by PATA, will focus on providing participants with the international standards of handling a crisis specifically tailored to the travel and tourism industry.”
The programme will be led by Natasha Martin, Managing Director, Bannikin, Hong Kong SAR, and Dr. Bert van Walbeek, The Winning Edge, Thailand. The workshop will provide key insights on how destinations and organisations can prepare for the risks that can potentially evolve into a crisis and perhaps even a disaster.
Key takeaways from the workshop include:
- Managerial responsibilities to protect all tangible and intangible assets;
- Brand reputation and the ability to protect it;
- Effective social media strategies in times of crisis and controlling the message;
- Governance, by understanding that planning prevents poor performance;
- Crisis operation and communication capabilities, “Bouncing Back” better and faster after incidents and crises; and
- Organisational sustainability through a safe and secure working environment, thus retaining associates.
Participants that successfully complete the workshop will be awarded with ‘Certified Asia Pacific – Risk Mitigation and Crisis Recovery Management’ certificate.
The registration fee is USD400 per person and USD700 for 2 persons. The fee includes training, materials and meals listed on the official programme. The fee excludes air ticket and hotel accommodation.
For enquiries or verification, please contact Mr Dan Darby at firstname.lastname@example.org.
For registration and payment, please contact Ms Francesca Chipli at email@example.com.
Founded in 1951, PATA is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its more than 800 member organisations, including 95 government, state and city tourism bodies, 20 international airlines and airports, 102 hospitality organisations and 70 educational institutions, as well as over a hundred young tourism professional (YTP) members across the world. The PATA network also embraces the grassroots activism the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world. Thousands of travel professionals belong to the 35 local PATA Chapters worldwide, while hundreds of students are members of the 22 PATA Student Chapters globally. Their local activities underpins PATA’s membership in Uniting Travel, a coalition of the world’s major Travel & Tourism organisations dedicated to ensuring that the sector speaks with one voice and acts in unison on the major issues and includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing and London. Visit www.PATA.org.
About SABAH TOURISM BOARD
The Sabah Tourism Board, or generally known as Sabah Tourism, is an agency of the Sabah State Government operating under the purview of the Ministry of Tourism, Culture and Environment. Sabah Tourism’s primary responsibility is the marketing and promotion of tourism for the State. The tourism industry is one of the top contributors to the State’s economy. Sabah Tourism strives to ensure that tourism remains an important economic pillar and continues to promote and market Sabah as a world-class premier eco-tourism destination.