Paper City: Radisson Blu® unveils new competition to attract leisure travelers
https://youtu.be/Dgu0nNwHo8g
BRUSSELS, 2016-Sep-02 — /Travel PR News/ — Radisson Blu®, the iconic hotel brand driven by innovation and design, unveils its Paper City, a creative new competition to attract leisure travelers. Contestants are required to identify five global Radisson Blu destinations on the paper city for a chance to win a trip including airfare for two and 30 nights at any five Radisson Blu hotels globally.
Paper City was developed by Barcelona based Lobulo Design, a creative agency that specializes in making designs and illustrations with paper. It was constructed by six artists who took more than 750 hours to create the model, which is made from more than 20,000 paper cuts. The city was photographed, filmed and transformed into a 3-D game environment that invites users to identify five real cities with the help of clues. A behind-the-scenes video detailing the design and construction of Paper City can be viewed here: https://youtu.be/Dgu0nNwHo8g
“Paper City was inspired by the brand’s passion for design and innovation, while showcasing its global presence,” said Rose Anderson, vice president, branding Radisson Blu. “Paper City allows contestants the opportunity to explore some of the iconic hotel locations in our portfolio. It also encourages guests to interact with some the assets associated with both the Radisson Blu brand and the selected destinations, including art, architecture, food and drink, technology and wellness.”
Once a contestant identifies the five hidden destinations within the Paper City, they are invited to describe their dream destination for a chance to win a trip to five global Radisson Blu destinations. Users can also discover their own inner architect by downloading five paper-craft templates.
To explore, play and for official rules, visit papercity.radissonblu.com
Note to editors
The contest is subject in all respects to the complete Official Rules, ends 12 October, 2016 and is void where prohibited.
About Radisson Blu®
Radisson Blu® is one of the world’s leading hotel brands with nearly 300 hotels in operation in 69 countries and territories. Radisson Blu’s vibrant, contemporary and engaging hospitality is characterized by a unique Yes I Can!SM service philosophy, and all of its first class hotels offer a range of signature features that are empathetic to the challenges of modern travel, including the 100% Satisfaction Guarantee. Distinguished the world over as the brand with Hotels Designed to Say YES!SM, Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the detail. Radisson Blu hotels are located in prime locations in major cities, airport gateways and leisure destinations across the world.
Radisson Blu is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. For reservations and more information visit, www.radissonblu.com. Connect with Radisson Blu on social media: @RadissonBlu on Twitter and Instagram and Facebook.com/RadissonBlu.
Media Contacts
For further information, please contact:
Jonathan Astle:
jonathan.astle@ogilvy.com
T: +44 (0)7881 924 924
Lucie Cardona:
lucie.cardona@carlsonrezidor.com
T: +32 2 730 7832
SOURCE: The Rezidor Hotel Group