Direct-booking guests at participating OZO hotels in Thailand and Malaysia can collect limited-edition LOOOK stickers through June 2027 as ONYX marks its 60th anniversary.
OZO and Thai artist Benzilla have created four limited-edition luggage sticker designs featuring the LOOOK character for participating hotel stays in Thailand and Malaysia.
- OZO has partnered with Thai street artist Benzilla on four limited-edition luggage sticker designs featuring his LOOOK character.
- Direct-booking guests at participating OZO hotels receive one sticker per room, per stay at check-out, while stocks last.
- Eligible bookings must be made by 30 April 2027, with stays completed by 30 June 2027.
- The collaboration spans listed OZO properties in Thailand and Malaysia and forms part of ONYX Hospitality Group’s 60th anniversary programme.
(NEWS) BANGKOK, Thailand, 2026-Sep-14 — /Travel PR News/ — Hotel souvenirs are moving beyond postcards and branded amenities at OZO, where a new collaboration with Thai street artist Benzilla turns the suitcase itself into a record of the trip. The lifestyle hotel brand has introduced four limited-edition luggage sticker designs featuring Benzilla’s signature LOOOK character, linking each collectable to the personality and visual energy of OZO destinations in Thailand and Malaysia.
The initiative, detailed in an official ONYX Hospitality Group release, is structured as a direct-booking guest benefit rather than a standalone retail product. Travellers who book directly with participating OZO hotels receive one OZO x BENZILLA sticker per room, per stay at check-out, subject to availability.
Bookings must be made by 30 April 2027, with qualifying stays completed by 30 June 2027. The stickers are available while stocks last, making the collection a time-limited part of the stay experience rather than a permanent hotel amenity.
Travel memories designed for the suitcase
The collaboration grows out of OZO’s “Local Pulse” concept, one of the brand ideas used to connect hotel stays more closely with the character of each destination. Benzilla has interpreted that theme through four designs built around LOOOK, his recurring visual character, creating a small take-home object intended to reflect place as well as brand identity.
For travellers, the format taps into a familiar habit: using luggage stickers, baggage tags and other marks of travel as a visible record of where a suitcase has been. OZO’s version formalises that idea within the hotel experience, giving guests a collectable that is tied to a stay and can continue travelling with them after check-out.
The programme is also part of ONYX Hospitality Group’s 60th anniversary activities under its “More of What You Love” campaign. ONYX, which operates brands including OZO, Amari and Shama, has been using the anniversary year for a series of collaborations designed to extend the guest experience beyond the conventional room stay.
Five participating hotels across Thailand and Malaysia
The release identifies three participating OZO hotels in Thailand and two in Malaysia. In Thailand, the collection is available through OZO North Pattaya, OZO Phuket and OZO Chaweng Samui. The three properties place travellers close to markedly different leisure settings: Pattaya’s mix of beach and city attractions, Kata Beach in Phuket, and the beachfront setting of Chaweng on Koh Samui.
In Malaysia, participating properties are OZO George Town Penang and OZO Medini. George Town gives the collaboration a strong art-and-place connection because of the city’s heritage streets, street-art culture and UNESCO-listed historic core, while Medini serves travellers exploring Johor’s growing leisure district and nearby attractions.
OZO’s current hotel portfolio confirms the five properties as part of its core Thailand and Malaysia network. The campaign therefore spans beach, heritage-city and family-leisure destinations rather than being confined to a single type of trip.
A small loyalty cue without a points mechanic
Unlike a conventional loyalty promotion, the sticker offer does not depend on earning points or reaching a membership tier. Its value is deliberately simple and physical: a guest books direct, completes the stay and leaves with a destination-themed collectable. That makes the campaign as much about memory and identity as about a booking incentive.
The approach also gives OZO a way to connect its playful brand positioning with local discovery. The company describes the brand around three pillars — “Rest to Rise,” “Feel the Buzz” and “Local Pulse” — with the Benzilla project concentrating most clearly on the last of those themes. OZO’s official brand site similarly frames its hotels around relaxed stays, social spaces and exploring destinations rather than a heavily formal hotel experience.
For guests who already personalise luggage with stickers from airlines, cities, festivals or past trips, the OZO x BENZILLA collection adds another type of travel marker: one linked directly to a hotel stay and interpreted through contemporary Thai street art. The four-design format gives the campaign a collectable dimension, while distribution remains subject to availability at the participating hotels.
Further information about OZO and ONYX Hospitality Group is available through ONYX Hospitality Group’s official website.
