A Mother’s Day-themed campaign spotlights family-friendly stays in Pattaya, Hua Hin, Phuket, Koh Samui and Krabi, combining kids’ facilities, dining, spa time and destination exploration.
A family shares time together during a hotel stay, reflecting ONYX Hospitality Group’s Mother’s Day-themed focus on multigenerational travel.
- ONYX Hospitality Group is using a Mother’s Day-themed campaign to spotlight five Amari properties across Thailand for multigenerational family travel.
- The featured stays combine family rooms and suites, children’s facilities, pools, spa experiences and varied dining options designed to keep different generations together while allowing separate activities.
- The five properties span Pattaya, Hua Hin and Koh Samui on the Gulf side, alongside Phuket and Krabi on the Andaman coast.
- The campaign links the family-travel proposition with ONYX Rewards, ONYX Dining and the group’s wider “More of What You Love” brand positioning.
(NEWS) BANGKOK, Thailand, 2026-Sep-14 — /Travel PR News/ — Thailand’s beach-hotel market is being framed increasingly around what families can do together rather than simply where they sleep, and ONYX Hospitality Group is leaning into that approach with a Mother’s Day-themed showcase of five Amari properties across the country. The campaign brings together resorts in Pattaya, Hua Hin, Phuket, Koh Samui and Krabi, presenting them as bases for multigenerational breaks built around shared meals, children’s activities, spa time and local exploration.
The seasonal family-travel feature reflects ONYX’s wider “More of What You Love” positioning, which extends the hotel stay beyond accommodation into food, wellness and destination experiences. The group is also connecting those stays with its ONYX Rewards loyalty programme and ONYX Dining portfolio, giving the campaign a broader commercial role than a single holiday promotion.
For travel planners and families, the useful distinction is the range of settings covered. Pattaya and Hua Hin offer relatively accessible seaside breaks from Bangkok, Koh Samui provides an island option in the Gulf of Thailand, while Phuket and Krabi place the emphasis on the Andaman coast. Across the five properties, ONYX is highlighting a mix of family accommodation, kids’ facilities, swimming pools, wellness and restaurants rather than a one-size-fits-all resort formula.
Pattaya and Hua Hin focus on easy family breaks
Amari Pattaya is the most facilities-led of the five properties in the campaign. Its current hotel information highlights family-friendly rooms and multi-bedroom Amari Suites, the Tree House Kids’ Club, a water-play area, a large free-form pool and maai spa. Dining options include Amaya Food Gallery, Aqua Eatery & Bar and Prego Pattaya Pasta Lab & Bar, while the elevated Club Napha lounge adds a separate space for adults and families using the club facilities.
That mix makes Pattaya particularly relevant for multigenerational groups that want to remain largely within the resort during part of the stay while still having city shopping, dining and entertainment nearby. ONYX’s campaign positions the property as a place where children can move between supervised or dedicated activities while parents and grandparents use the spa, lounge or restaurants before the family reconvenes.
Amari Hua Hin offers a quieter alternative. The hotel’s current facilities include family suites, swimming pools, a Kids Club and Breeze Spa, while its location near Khao Takiab beach keeps the emphasis on a relaxed seaside stay. Families can combine time at the property with walks along the coast and visits to Hua Hin’s cafés, restaurants and local attractions, making it suitable for shorter domestic breaks as well as longer stays.
Phuket and Koh Samui pair resort facilities with established beach destinations
On the Andaman coast, Amari Phuket sits on a headland overlooking Patong Bay. The resort combines ocean-facing accommodation with several pools, Breeze Spa and children’s facilities, while its food-and-drink offering gives families multiple ways to spend time together without leaving the property. La Gritta remains the signature Italian restaurant, joined by The Jetty, The TreePods, Samutr Bar and Rim Talay.
The resort’s location also allows families to move between a comparatively secluded hotel setting and the busier atmosphere of Patong. That contrast is central to the way ONYX is presenting Phuket: a base where different generations can choose between pool and spa time, dining with sea views and the wider shopping, restaurant and entertainment scene nearby.
Across the Gulf of Thailand, Amari Koh Samui is positioned around Chaweng Beach and a more expansive resort layout. The property currently lists three outdoor swimming pools, Breeze Spa and a Kids Club, alongside restaurants and bars including Amaya Food Gallery, Amaya Café, Amaya Bar, Prego Italian Restaurant and Aqua Eatery & Bar.
For families who want to explore beyond the resort, ONYX points to places such as Bophut Fisherman’s Village and the wider attractions of Koh Samui. The appeal here is the ability to combine an island holiday with familiar family-oriented resort infrastructure, particularly for groups whose members may want different activities during the day.
Krabi puts nature and destination exploration first
Amari Vogue Krabi takes a different approach from the larger family resorts. Set on Tubkaek Beach near Dragon’s Crest, the property is built around a quieter coastal setting and access to Krabi’s natural attractions. Its accommodation includes rooms, suites and villas, including two-bedroom pool-villa options that can suit families travelling together.
The surrounding destination is a substantial part of the proposition. Island-hopping, kayaking, beach visits and viewpoints give families reasons to spend time away from the resort, while Krabi Town adds markets, dining and an evening atmosphere. For multigenerational groups, that creates a more nature-led version of the same broader ONYX idea: shared time does not have to mean every traveller following the same itinerary from morning to night.
Across all five properties, the common thread is flexibility. ONYX is using family travel as a way to connect accommodation with children’s programming, restaurants, spas and destination experiences, while allowing different generations to spend parts of the day separately. The Mother’s Day framing gives the campaign a seasonal hook, but the underlying product strategy is broader — designing stays around families travelling together and giving each age group enough choice to make the trip work.
