Economy lodging brand enters racing scene in 2020 with new partnership
DALLAS, TEXAS, 2020-Jan-14 — /Travel PR News/ — Motel 6, the economy lodging brand that lets you “save more for what you travel for™,” recently launched a partnership with racecar driver Blake Mount ahead of the 2020 IMSA Prototype Challenge season, providing both fans and sponsors with first-hand access from the pits to drivers and more.
Mount, in his second season in IMSA Prototype Challenge with Performance Tech Motorsports, made his on-track debut in the No. 6 Motel 6 Ligier JS P3 at the Daytona International Speedway for Round One of IMSA Prototype Challenge on Jan. 3, finishing thirteenth in the three hour-long endurance race.
“It means the absolute world to me that Motel 6 is supporting my 2020 run for the championship,” said Mount. “Everyone I have met and worked with thus far at Motel 6 has been very genuine and honest, and I am thankful for the opportunity to represent the brand on the racetrack. As a driver, the championship will always be my central focus, but I’ve grown to realize how grateful I am to be able to wear the blue, red and white of Motel 6 while I chase that goal.”
Motel 6 looks forward to a year full of motorsport action and shares Mount’s passion and drive for success. For nearly 60 years, Motel 6 has provided guests with an affordable, welcoming place to rest on the road wherever their journey takes them.
The iconic brand started in 1962 when it turned the lights on at the first property in Santa Barbara, California. Now with nearly 1,500 locations in the United States and Canada, Motel 6 is known for providing a clean, comfortable room with great service at a fair price. Motel 6 has evolved into a household name synonymous with value, making them an ideal partner within the IMSA paddock.
“The opportunity to work with Blake and his team made sense to us on so many levels. Not only is Blake a passionate and ambitious driver, but he embodies the adventurous spirit of Motel 6 and its guests,” said Mike McGeehan, Chief Development Officer of Motel 6.
Motel 6, Mount and Performance Tech Motorsports share a passion for bringing people together and this partnership is an opportunity to share the fan-centric, high-energy sport of racing with Motel 6 team members and guests. The partnership will simultaneously introduce new guests to the Motel 6 brand and create new motorsport fans as they cheer on Mount throughout the season.
“Racing is not just a spectator sport, it is an immersive experience for all. This partnership with Motel 6’s team and guests serves as a great opportunity to provide both fans and sponsors unparalleled access to the inner-workings of the sport, from the paddocks and the pits, to the drivers and mechanics,” said Rob Palleschi, Chief Executive Officer at Motel 6.
About Motel 6
Motel 6 helps travelers save more for what they travel for with nearly 1,500 company owned and franchised locations throughout the United States and Canada. Motel 6 has used the tagline, “We’ll leave the light on for you®” for more than 29 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including free Wi-Fi Internet access, free local calls, no long-distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.
Source: G6 Hospitality