EDINBURGH, SCOTLAND, 2016-Sep-19 — /Travel PR News/ — Two emerging trends in tourism – craft beer and coastal tourism – will be the subject of a tourism insight breakfast in Moray Speyside.
Organised by Moray Chamber of Commerce, in collaboration with VisitScotland, the event takes place at The Mansion House Hotel, Elgin, between 8am and 10am on Friday, 23 September.
Businesses are invited to join Matthew Quinn, Senior Insight Analyst at VisitScotland, to discuss the growth of craft beer tourism, how it has impacted the Scottish tourism industry and how stakeholders in Moray Speyside can benefit from this growth.
The breakfast will also cover the most recent analysis of Scottish tourism performance, general trends in tourism and the significance of the hotel occupancy survey in Moray Speyside.
VisitScotland’s Insight paper ‘Coastal Tourism in Scotland’, which was published last month reveals the industry is worth £323 million to the economy. There has been a steady increase in domestic tourism at Scottish seaside locations since 2010. Between 2010 and 2014, domestic trips increased by 6 per cent to an average of 1.5 million trips, while spend went up 9 per cent to £323 million.
Sarah Medcraf, CEO of Moray Chamber of Commerce, said:
“We are thrilled to be working with VisitScotland on this event in Moray Speyside. Tourism is everybody’s business and we are sure those businesses who sign up to the breakfast, no matter how big or small, will take some valuable insight away with them.”
Jo Robinson, VisitScotland Regional Director, said:
“We are delighted to be supporting this business breakfast in Moray Speyside. It is sure to give a fascinating insight into the rise of these two distinctive trends – coastal tourism and craft beer – and look at how businesses in Moray Speyside can capitalise on this interest.
“Tourism is more than a holiday experience; it creates jobs and sustains communities in every corner of Scotland all year round. Without tourism, many remote communities would not be sustainable and business sectors like food and drink, outdoor activities, retail or construction would be severely impacted.”
Tickets are £10 + VAT. To book a place, contact firstname.lastname@example.org
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Notes to Editors
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by seven overarching strategies:
- Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
- Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
- Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
- Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
- Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
- Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
- Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
- The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business events in Scotland go to www.conventionscotland.com
2016 Year of Innovation, Architecture and Design
- 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
- The Year of Innovation, Architecture and Design started on 1 January 2016 and will end on 31 December 2016.It will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
- Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
- The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
- The Year of Innovation, Architecture and Design is supported by £570,000 of Scottish Government funding.
- The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
- Join the conversation at #IAD2016
Corporate Press Officer
North Region, Expo
Out of hours – 0131 472 2324