The integration lets 2026/27 ski-holiday customers see real-time instructor availability and add private lessons during the package-booking journey across more than 350 European resorts.
Maison Sport’s first external API integration will let Heidi customers view live instructor availability and add ski or snowboard lessons while booking their 2026/27 holiday package. — Credit: Maison Sport
- Maison Sport has completed its first API integration with an external travel partner, embedding real-time lesson availability directly into Heidi.
- Heidi customers can add private ski and snowboard lessons during the package-booking process across more than 350 European resorts.
- Maison Sport currently lists more than 1,000 verified instructors across more than 430 European resorts on its own platform.
- The partnership turns an existing commercial relationship into a live distribution channel intended to support further API partnerships.
(NEWS) LONDON, United Kingdom, 2026-Sep-16 — /Travel PR News/ — Maison Sport has opened a new distribution route for ski lessons by connecting its real-time instructor inventory directly into Heidi, allowing customers to add private ski and snowboard tuition during the holiday-booking process rather than arranging lessons separately after purchase.
The partnership is Maison Sport’s first API integration with an external travel platform. For Heidi customers, the practical change is that instructor availability can now be viewed and booked inside the same journey used to assemble flights, accommodation, transfers and other ski-holiday extras for the 2026/27 season.
The integration is designed to work across more than 350 European resorts sold by Heidi, creating a point-of-sale channel for Maison Sport’s private lessons at the moment travellers are already committing to a ski trip.
Lessons move closer to the core holiday booking
Ski instruction has traditionally sat outside the main holiday transaction for many travellers. Flights, hotels and transfers might be packaged together, while lessons are often booked later through a resort ski school, an independent instructor or a separate marketplace.
The Maison Sport-Heidi connection is intended to collapse that extra step. Real-time availability from Maison Sport is embedded within Heidi’s booking environment, meaning travellers can see which instructors are available for their dates before completing the wider package.
Nick Robinson, CEO and co-founder of Maison Sport, described the integration as proof of concept for a model the company intends to scale through other travel platforms. The company’s wider strategy is to let partners surface verified instructor inventory natively rather than sending customers away to a separate booking flow.
The move builds on an existing commercial relationship between the two companies. Heidi has previously promoted Maison Sport lessons to its customers, and a 2024 Heidi guide to improving on short ski trips already directed travellers toward Maison Sport. The new API integration changes that relationship from referral-style access to live inventory inside Heidi’s own platform.
Real-time availability matters in a fragmented ski market
Maison Sport operates a marketplace connecting skiers and snowboarders with independent instructors. Its current platform information lists more than 1,000 verified instructors across more than 430 European resorts, with private and group lessons spanning skiing, snowboarding, freestyle and off-piste disciplines.
That fragmented supply makes live availability especially useful. Individual instructors control their own calendars, resort coverage and lesson times, while customers may be comparing several destinations or travel dates at once. An API can translate those moving schedules into bookable inventory inside another company’s travel product.
Maison Sport says instructors on its marketplace retain up to 93% of lesson fees. The company was founded by former British ski racers Nick Robinson, Olly Robinson and Aaron Tipping after the trio identified what they saw as inefficiencies in the traditional ski-school booking model.
Heidi adds another live extra to its package model
For Heidi, the integration fits a business model based on letting customers build ski trips with more flexibility than a traditional fixed-duration package. The company combines flights, accommodation and transfers with optional extras including lift passes, equipment hire and lessons.
Marcus Blunt, CEO and co-founder of Heidi, said the new connection means customers can now see real-time instructor availability rather than simply adding a generic lesson product to a holiday.
Heidi says it carried 66,300 passengers during the 2025/26 season and now sells trips across more than 350 ski resorts. Those figures were also reported in an August 2026 industry update on its 2026/27 programme, which noted strong early-season booking growth and the addition of Canadian resorts.
The company was founded in 2018 by brothers Marcus and Alexander Blunt and has built its proposition around variable trip lengths and dynamic packaging rather than the traditional Saturday-to-Saturday ski-holiday format.
API distribution could become a bigger part of ski ancillary sales
The significance of the partnership extends beyond the two companies because ski holidays contain a high number of separately bookable components. Lift passes, lessons, rental equipment, transfers and insurance can all sit outside the core flight-and-hotel transaction.
Embedding those products through APIs gives travel sellers a chance to merchandise more of the trip in one place while reducing the number of separate searches a customer must complete. For specialist providers such as Maison Sport, it also creates access to travellers at the exact point when destination, dates and party details are already known.
Maison Sport has been working toward this type of distribution for several years. In 2022, the company said it was developing API technology that would allow ski lessons to be added to accommodation and travel bookings. The Heidi launch turns that earlier development into its first live external integration.
The two companies say the partnership is intended as a foundation for further growth beyond the 2026/27 season. Maison Sport lessons can now be booked through Heidi, while its full instructor marketplace remains available directly through Maison Sport.
