Fife Council hosts VisitScotland’s Ambassadog, George the Golden Retriever and his owners to a pawsome break in Fife

Fife Council hosts VisitScotland’s Ambassadog, George the Golden Retriever and his owners to a pawsome break in Fife

EDINBURGH, Scotland, 2018-May-29 — /Travel PR News/ — Scotland’s top dog has enjoyed a weekend of walkies during a pawsome break in Fife.

VisitScotland’s Ambassadog, George the Golden Retriever, and his owners, sisters Victoria and Emma Rae from Glasgow, were invited to sample the delights of the Kingdom by Fife Council.

With miles of stunning beaches on the Fife Coastal Path, a vast array of eateries and fascinating attractions in the forms of castles, palaces and abbeys, the region is perfect for pets as well as their owners.

As part of the trip organised by Fife Council, George and his owners stayed at Catchpenny Safari Lodges Elie and were given the chance to explore the region’s famous shores, taking in the sites of Lady’s Tower and Elie Ness Lighthouse.

The group then enjoyed a spot of lunch with the ‘Hairy Bakers’, better known as Jackadoodles, Mungo and Tilly Trotter and their owner Christopher. The Fife Ambassador, chef and food writer demonstrated one of his delicious recipes for dogs to enjoy from the cookbook The Hairy Bakers*, and also cooked up a tasty lunch for Victoria and Emma.

Other locations visited included The Ship Inn for dinner and a pit stop at the Cheesy Toast Shack at Kingsbarns.

The group completed their weekend with a visit to Cambo Estate. Situated in Kingsbarns, the Victorian country house, built in 1881, lies at the heart of a 1200 acre country estate, and is home to a network of woodland walks, one of the finest walled gardens in Scotland and the dog-friendly Nosebag Café.

As well as tracking George’s adventures on his Instagram page, followers can also enjoy a dogs-eye view of the region thanks to a go-pro camera which was specially fitted to the go-getting pup during his stay.

It’s been two years since George was chosen for the coveted post as official canine ambassador. His role has seen him travel the country, walk red carpets and attend events as a V.I.D (very important dog), raising Scotland’s profile as a destination for dogs and humans alike.

Emma Rae, one of the owners of George the Ambassadog, said: “George is a very adventurous dog who loves exciting places to explore, so Fife is perfect for him – it’s got many dog-friendly beaches, such as Kingsbarns, where he loved to get his feet wet and have a sniff about. The locals were also very warm and friendly and gave him the best welcome.

“Fife is also great for its food & drink, and having a dog is useful in sniffing out the best options. George helped us find the Cheesy Toast Shack and made some new friends at the Ship Inn. We’ll also be back to visit the Cambo Estate again soon, and George couldn’t recommend Catchpenny Safari Lodges enough as pawfect for dogs and their human companions.

“Special thanks to George’s new dog friends Mungo and Tilly Trotter (and their owner Christopher) for helping us feel at home in Fife!”

Councillor Ian Cameron, Fife Council’s Spokesperson for Tourism, commented: “Fife is an ideal destination to holiday with your dog, as Ambassadog George experienced during his recent visit. Businesses are really embracing the pet-friendly trend and there’s an ever increasing range of cafes, restaurants, pubs and attractions which openly welcome dogs. In addition Fife offers the Fife Coastal Path for hours of walking, award-winning beaches and beautiful parks to explore.”

Caroline Warburton, VisitScotland Regional Leadership Director, said: “We’re delighted to welcome George the Ambassadog to Fife. Over the past two years, George and his owners have been doing a fantastic job, helping us highlight the huge array of dog-friendly destinations across Scotland. This trip has shown that the Kingdom of Fife is one of the best locations for getting outdoors with your four-legged friends, enjoying stunning scenery and wonderful walks. We look forward to seeing where George’s travels take him next.”

To follow George the Ambassadog please visit:

George’s fans can also keep up-to-date with his travels on social media at:

To find out more about Fife visit:

Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by five overarching strategies: Marketing, Events, Quality and Sustainability, Inclusive Tourism, International Engagement.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
  • For VisitScotland’s press releases go to, tourism statistics and frequently asked questions go to
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to
  • For information about business tourism in Scotland go to

2018 Year of Young People

  • The Year of Young People 2018 will be the next of the Scottish Government’s series of themed years, following the Year of History, Heritage and Archaeology 2017.
  • The Year of Young People (YoYP 2018) will inspire Scotland through its young people aged 8 to 26, celebrating their achievements, valuing their contributions to communities and creating new opportunities for them to shine locally, nationally and globally
  • Central to YoYP 2018 will be a celebratory events programme that puts young people at the heart of its development and delivery, creating new and valuable experiences for young Scots and the wider public, with links to the inaugural 2018 European Championships.
  • Over 200 young people throughout Scotland are currently being recruited to become YoYP 2018 Ambassadors. Ambassadors will ensure that people and organisations in their communities know about what’s happening and will lead on projects and activities to create events and opportunities to celebrate young people.
  • The Year of Young People will have six themes which were developed in co-production with young people themselves:
  • oParticipation – looking at how young people can influence public services and decisions which affect their lives
  • oEducation – creating a stronger role for young people in shaping their learning
  • oHealth and Wellbeing – supporting young people to lead healthier, active lives and have opportunities to learn about and improve their mental health and resilience
  • oEquality and Discrimination – broadcasting the value of young Scots, challenging negative perceptions of young people, and supporting young people to take leading roles in challenging discrimination in all its forms.
  • oEnterprise and regeneration – celebrating young people’s role in innovation, entrepreneurship and the Scottish economy as well as making Scotland a greener and more pleasant place to live
  • oCulture – celebrating young people’s talent and contribution to Scottish culture and arts.
  • Further information on what’s happening and how people can get involved can be found on the new website or @YOYP2018 on Twitter.


Chelsea Charles
Press Contact
Special Projects Communications Manager
Themed Years
0131 472 2067

SOURCE: VisitScotland