Abu Dhabi, UAE, 2014-2-10 — /travelprnews.com/ — Etihad Airways, the national airline of the United Arab Emirates, has appointed RMG Networks (RMGN), a leading provider of technology-driven video advertising and visual communications solutions, as its onboard media sales provider.
RMG has a comprehensive network of partners and leading sales expertise to market the Etihad Airways media channels to a global client base as demand for the airline’s premium travel media opportunities increases.
“Global advertisers have told us that they want access to a premium international audience for cross-border campaigns. We plan to continue to expand our network to help marketers reach and engage travelers in-flight and throughout their journey and Etihad will ideally respond to this growing demand,” said Garry McGuire, Chief Executive Officer, RMG Networks.
Peter Baumgartner, Chief Commercial Officer, Etihad Airways, said: “RMG Networks offers Etihad Airways a global network of major blue-chip clients who are looking for quality print and digital airline media assets to communicate effectively with their key premium audiences. For Etihad RMG was the clear choice when we sought out a premier partner to work with to help us expand our own media channels and enhance our ancillary revenue opportunities.”
In addition to its airline media division, RMG Networks’ blue chip clients include companies such as Lexus, HSBC, Porsche, Amex, ebay, Blackberry and Microsoft, among others, and the partnership with Etihad Airways will offer these brands the opportunity to benefit from the airline’s experience and vast global footprint.
RMG Networks is headquartered in Dallas, Texas, with offices in the United States, United Arab Emirates, United Kingdom, China, India and Singapore.
About Etihad Airways
Etihad Airways, the national airline of the United Arab Emirates, began operations in 2003, and in 2013 carried nearly 12 million passengers. From its hub at Abu Dhabi International Airport, Etihad Airways offers flights to 102 passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas, with a fleet of 91 Airbus and Boeing aircraft. The airline has more than 220 aircraft on firm order, including 71 Boeing 787 Dreamliners, 25 Boeing 777-X, 62 Airbus A350s, and 10 Airbus A380s, the world’s largest passenger aircraft. Etihad Airways also holds equity investments in airberlin, Air Seychelles, Virgin Australia, Aer Lingus and Jet Airways. Subject to regulatory approvals, Etihad Airways will acquire 49 per cent of Air Serbia and 33.3 per cent of Darwin Airline in Q1 2014. For more information, please visit: www.etihad.com
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