Contract win marks major milestone for air services provider’s retail business
London, UK, 2022-Mar-11 — /Travel PR News/ — dnata has been appointed to manage easyJet’s inflight retail services across the airline’s extensive network. The contract marks a significant milestone for dnata’s growing catering and retail business, cementing its position as a leading end-to-end inflight and airport service provider, globally.
The partnership will see dnata deliver a tailor-made on-board retail programme and innovative solutions for the airline, supporting it to further enhance its retail range onboard and customer satisfaction.
The agreement will see dnata provide easyJet with a comprehensive suite of services covering retail strategy; product development and selection across food, beverage and duty-free; procurement; marketing; cabin crew engagement and financial management. dnata will work closely with easyJet and leading technology providers to deliver a modern, technology-led programme, with the airline’s customers front and centre.
dnata has also been appointed to provide end-to-end logistics and last-mile services to easyJet across the UK and Italy, covering 11 stations.
Robin Padgett, Divisional Senior Vice President for Catering and Retail, dnata, said: “We’re immensely proud to become the inflight retail partner of choice for easyJet across its European network. We will work closely with the airline’s teams to bring a modern, digital-led retail experience to easyJet’s customers, putting products people love on-board and delivering value for passengers and the company.
“We know easyJet is a leader in its segment and we’re excited to lift the success of their retail programme even further, leveraging our experience and insights across inflight and on-ground retailing, gathered across our global markets.”
Simon Cox, Director of In Flight Retail for easyJet commented: “We are delighted to be working with dnata on an opportunity to transform our inflight retail service and we are confident they are the right partners to support us in realising our ambitions to deliver an industry-leading, innovative onboard retail experience for our customers across Europe.”
dnata launched its dedicated inflight retail hub in 2020. Headquartered in the UK, the specialist retail unit provides airline customers with a comprehensive suite of ‘off-the-shelf’ services from product development, digitalised sales channels and technological solutions through to cabin crew engagement, product design and accounting. dnata’s existing inflight retail customer-base spans leading airlines from all over the world.
dnata also has En Route International in its stable of brands. En Route International is an award-winning product development, creative design and supply-chain operation, providing bespoke and high-street retail food product solutions to airlines across the globe.
dnata’s catering and retail division is one of the world’s leading inflight hospitality providers. Before the pandemic, the company’s 12,000 dedicated employees produced some 90 million meals annually, serving full service, low-cost and VIP carriers from more than 60 locations.
dnata is one of the world’s largest air and travel services providers. Established in 1959, the company ensures the aviation industry operates smoothly and efficiently at over 120 airports. Offering ground handling, cargo, travel, flight catering and retail services in 36 countries across six continents, dnata is a trusted partner for over 300 airline customers around the world. In the financial year 2020-21, dnata’s customer-oriented teams handled 280,000 aircraft turns, moved 2.6 million tonnes of cargo, uplifted 16 million meals, and recorded a total transaction value (TTV) of travel services of US$ 62 million.
easyJet is Europe’s leading airline offering a unique and winning combination of the best route network connecting Europe’s primary airports, with great value fares and friendly service.
easyJet flies on more of Europe’s most popular routes than any other airline and carried more than 96 million passengers in 2019 – more than 16 million travelling for business. The airline has over 300 aircraft on nearly 1000 routes to more than 150 airports across 35 countries. Over 300 million Europeans live within one hour’s drive of an easyJet airport.
easyJet aims to be a good corporate citizen, employing people on local contracts in eight countries across Europe in full compliance with national laws and recognising their trade unions. The airline supports several local charities and has a corporate partnership with UNICEF which has raised over £14m for the most vulnerable children since it was established in 2012.
The airline takes sustainability seriously and is committed to reaching net-zero emissions flying by 2050. Together with its partners Airbus and Wright Electric, easyJet is working to accelerate the development of zero-emission aircraft technology. In the meantime, the airline is offsetting the carbon emissions from the fuel used for all its flights, at no additional cost to its customers, and only supports projects that are certified by Gold Standard or the Verified Carbon Standard, internationally recognised certification schemes. In addition, easyJet continues to renew its fleet, operate efficiently, and aims to fill most of its seats. Through these activities, the airline has cut its carbon emissions per passenger kilometre efficiency by a third since 2000 and is committed to reducing this further.
Innovation is in easyJet’s DNA – since launching over 25 years ago, easyJet changed the way people fly to the present day where the airline leads the industry in digital, web, engineering and operational innovations to make travel more easy and affordable for its passengers.
The airline was named as Britain’s Most Admired Company of 2020 in the transport sector, retaining the leading position for a second year running. Britain’s Most Admired Companies study is the longest-running annual survey of corporate reputation in the UK.