Destination Toronto Joins ELX Community, Strengthening Global Leadership in Corporate Events
As the only Canadian DMO, Destination Toronto joins this invitation-only community of international senior event leaders
(IN SHORT) Destination Toronto has joined the exclusive Event Leaders Exchange (ELX) community, becoming the only Canadian destination marketing organization in this global network for senior event leaders. The membership reflects Toronto’s innovative and multicultural approach to corporate events, aligning with ELX’s values of collaboration and thought leadership. With a strong local event ecosystem and a record-breaking 2024 generating $706 million in economic impact, this partnership highlights Toronto’s role in shaping the future of the global corporate events industry.
(PRESS RELEASE) Toronto, Canada, 2024-Dec-13 — /Travel PR News/ — Destination Toronto has achieved a significant milestone by being accepted into the Event Leaders Exchange (ELX) community, an exclusive global network for corporate event leaders. This marks a proud moment for Destination Toronto, as it becomes the only Canadian destination marketing organization (DMO) to join this invitation-only group. Established in 2021, ELX has quickly emerged as a leading platform for value-driven networking, thought leadership, and strategic collaboration among senior event professionals.
“Innovation, curiosity, and boldness are more than just descriptors of Toronto; they define how we operate,” said Tara Gordon, Senior Vice President of Global Sales & Service at Destination Toronto. “We are deeply aligned with ELX’s core values and are excited to contribute Toronto’s unique perspective to this influential community.”
ELX offers its members access to a variety of benefits, including exclusive in-person events, workshops, and tailored content. With a membership cap of 250, the group ensures a close-knit, high-value environment for meaningful dialogue and collaboration. Representing one of North America’s largest and most multicultural cities, Toronto brings a fresh and creative perspective to shaping the future of corporate events.
Toronto’s vibrant event ecosystem is backed by a strong network of hospitality partners and government stakeholders who collectively value the importance of the event industry. Nicola Kastner, ELX CEO, expressed her enthusiasm for the partnership, stating, “As a Toronto native and someone who began my career in this amazing city, I am thrilled to welcome Destination Toronto to the ELX community. Toronto’s diverse culture, unmatched hospitality, and global outlook align perfectly with ELX’s mission. Together, we’ll create transformative opportunities for the world’s top corporate event leaders. This partnership is both a professional milestone for ELX and a personal source of pride for me. I look forward to the impact we will drive together in 2025 and beyond.”
The year 2024 has been a landmark for Toronto in terms of hosting major events, generating an estimated $706 million in economic impact. This new collaboration with ELX underscores Destination Toronto’s pivotal role in the global corporate events sector, cementing its reputation as a key player in shaping innovative and impactful event experiences.
About Destination Toronto
Toronto’s visitor economy is a vital economic engine for the city, generating $8.4 billion in visitor spending in 2023. Destination Toronto’s mandate is to reflect the breadth and diversity of Toronto’s people, places and culture to inspire residents and visitors to meet, visit and explore our city. Operating in partnership with the City of Toronto and the Greater Toronto Hotel Association, Destination Toronto markets and promotes the city to attract visitors and major meetings and events and supports local businesses to maximize the opportunities of the visitor economy. For more information, please visit DestinationToronto.com.
About Event Leaders Exchange (ELX)
Event Leaders Exchange (ELX) is an invitation-only community for Global Heads of Events from the world’s largest corporations and a leading authority in the events industry. The community mission is to drive top-down change within the industry by bringing together senior event leaders to collaborate, engage and contribute to powerful actionable conversations that lead to progress.
Media Contacts:
Menisha Moses
Media Relations Manager, Business Events & Travel Trade
Destination Toronto
Email: mmoses@destinationtoronto.com
Hannah Elston
Community & Events Marketing Executive
Event Leaders Exchange
Email: h.elston@eventleaders.com
Source: Destination Toronto
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