Carlson Rezidor Hotel Group partners with GROHE over water sustainability in hospitality

Düsseldorf, 2014-03-28 — /Travel PR News/ — On March 19, 2014, Carlson Rezidor Hotel Group and GROHE convened a one-day workshop at the GROHE’s headquarters in Düsseldorf, bringing together for the first time partners from hospitality, sanitary fittings, technical systems, architecture and building design to examine holistically how water is used in the hotel industry.

Water is becoming an increasingly scarce resource globally, not least in emerging markets where Carlson Rezidor continues to grow rapidly. All involved partners of the workshop share the same goal to use water responsibly and to look at a hotel as a system to identify best practice and synergies.

The workshop looked at the challenges of water sustainability, current and future innovative technology solutions and, above all, ways to enrich the guest experience while minimizing the water footprint of the products and services offered. Discussions focused on three main areas: design for sustainability in new builds, retrofitting to optimize existing property, and changing behavior and consumer expectations.

After a day of exploring this complex subject, all partners agreed that it is vital to celebrate water and to work together to put water sustainability center stage. Cooperation and co-creation in design will be paramount in this process.

“There are numerous new technologies which contribute to sustainability and by engaging in this cross-industry exchange we can learn best practice from each other,” said Michael Rauterkus, GROHE CSO EMEA and Americas said.

Moving forward, Carlson Rezidor Hotel Group and its partners will create an interconnecting Water Task Force to enable holistic auditing of hotels to minimize water use whilst maximizing guest comfort. The Task Force will investigate the potential to maximize water sustainability in selected hotels looking at all elements from the room and building design, to the bathroom fixtures, kitchen, pumps and maintenance of the systems.

On this common journey, the group will also work with other partners to define an ideal vision of water sustainability in hotels, drawing on all expertise to define together a best practice for water in hospitality.

“We want to be recognized as the most innovative and responsible hotel company,” said Olivier Harnisch, Chief Operating Officer of the Rezidor Hotel Group. “This Water Workshop brings together the best minds in business to innovate the top solutions in water sustainability. We look forward to working together with our partners to deliver the finest guest experience in the most responsible manner. The Water Workshop will continue to evolve with more influential partners and stakeholders coming on-board to join our shared vision of saving water in hospitality.”

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About The Rezidor Hotel Group
The Rezidor Hotel Group is one of the most dynamic hotel companies in the world and a member of the Carlson Rezidor Hotel Group. The group features a portfolio of 430 hotels in operation and under development with 95,000 rooms in 70 countries.

Rezidor operates the core brands Radisson Blu and Park Inn by Radisson in Europe, the Middle East and Africa (EMEA), along with the Club Carlson loyalty program for frequent hotel guests. In early 2014 and together with Carlson, Rezidor launched the new brands Radisson Red (lifestyle select) and Quorvus Collection (luxury). Rezidor has an industry-leading Responsible Business Program and was awarded one the World’s Most Ethical Companies by the US think tank Ethisphere.

Since November 2006, Rezidor is listed on the Stockholm Stock Exchange. Carlson, a privately held global hospitality and travel company, based in Minneapolis (USA), is the majority shareholder.

The corporate support office of The Rezidor Hotel Group is based in Brussels, Belgium.

The Rezidor Hotel Group Media Contacts
Renu Snehi, Senior Director PR, Marketing & Brand Communication,
Inge Huijbrechts, Vice President Responsible Business,

About GROHE Group
GROHE Group comprises Grohe AG, Hemer, Joyou AG, Hamburg and other subsidiaries in foreign markets. GROHE Group is the world’s leading provider of sanitary fittings. As a global brand for sanitary products and systems, GROHE relies on its brand values quality, technology, design and responsibility in order to be able to offer “Pure Freude an Wasser”.
The GROHE Group employs some 9,300 people on average worldwide (including around 3,500 at Joyou). There are about 2,400 employees working at GROHE in Germany. In 2013, the GROHE Group generated consolidated sales of €1.45 billion. The GROHE Group has nine production plants, of which six are located outside Germany, namely in Portugal, Thailand, Canada and China (Joyou). The company currently generates 85 percent of its sales outside Germany.

In January 2014, the GROHE Group has been taken over by the LIXIL Group and the Development Bank of Japan. The LIXIL Group is a global leader in the building materials and housing equipment industries. GROHE and JOYOU remain independent within the LIXIL Group.

GROHE Feldmühleplatz 15   40545 Düsseldorf   Phone: +49.(0)211/9130-3000

Media contact: HERING SCHUPPENER Unternehmensberatung für Kommunikation GmbH

Attending the first holistic Water in Hospitality workshop: Carlson Rezidor, GROHE, Grundfos, Purcell Miller Tritton and Studiebureau Boydens


Carlson Rezidor Hotel Group partners with GROHE over water sustainability in hospitality

Carlson Rezidor Hotel Group partners with GROHE over water sustainability in hospitality