LONDON, 2016-Jul-12 — /Travel PR News/ — British Airways customers can now meditate their way to a more relaxing flight, thanks to a new in-flight entertainment channel on the airline’s long-haul routes.
The Headspace video channel is packed with content designed to help travellers unwind in the air, by practicing simple meditation and mindfulness exercises.
Guided by Headspace co-founder, and former monk, Andy Puddicombe, each exercise focuses on a different topic, such as enabling stressed parents and anxious travellers to feel happier and more relaxed, overcoming jet lag or just helping them to get the most from every minute of their journey.
Troy Warfield, British Airways’ director of customer experience, said: “We know our customers really value making the most of their time on our aircraft and the new Headspace channel on our in-flight entertainment system offers them a fantastic way to make their flight more fulfilling and relaxed.
“Our new partnership with Headspace means their specially curated content offers customers a range of guided meditations to unwind, de-stress and feel happier and more relaxed, all from the comfort of their aircraft seat, at 35,000 ft.”
Andy Puddicombe, Headspace co-founder, said: “We’re really excited to be launching the Headspace in-flight channel with British Airways. The content has been designed to enhance every stage of the journey, before, during and after the flight, with specific exercises to help passengers feel relaxed, refreshed and recharged.
“It is also an opportunity to learn a beneficial new skill, something you can use at your destination and beyond, for a healthier and happier life.”
The new channel features nine specially-designed guided meditation programmes, each no more than ten minutes long, to cater to every type of customer’s needs.
The guides include topics on:
- An Introduction to Meditation – to improve anxiety, sleep, productivity and relationships
- Take10: A Guided Meditation – learn the basics of meditation and mindfulness
- For the Business Traveller – balance focus and relaxation to arrive refreshed and prepared
- Holiday – to leave worries and distractions behind
- Jet Lag – resets the mind and body clock to overcome jet lag and feel renewed and rebalanced
- For Anxious Travellers – soothe a racing mind to enjoy the journey
- For Parents – quiet the mind to continue the journey with renewed ease
- For Kids: A Calming Exercise – creating a moment of stillness and calm
- For Kids: A Happiness Exercise – encourages a sense of happiness
To continue the meditation course on the ground, the Headspace app can be downloaded direct to a smartphone or tablet through the App Store or via Google Play.
The new channel adds to British Airways’ existing and extensive well-being content on its High Life in-flight entertainment system. This includes videos offering general well-being advice, Flying With Confidence to help nervous flyers, and Dawn Chorus: Sounds of Spring, which features the sound of sunrise birdsong in all its uninterrupted glory.
Customers can also listen to the airline’s Well Being audio library, which features relaxing music from the legendary Ludivico Einaudi, exclusive Wind-Down and Energise Music mixes, as well as compilations of Natural Sounds (with everything from Ocean to Tropical Night sounds).
Flyers with British Airways on long-haul flights also have free access to over 1,300 hours of films, top TV shows and audio programmes via their personal seatback screen. This includes the very latest Hollywood blockbusters, TV box sets and music provided by British Airways’ High Life entertainment
For further information about flights, holidays and our products and services, visit ba.com or to book a British Airways flight, call British Airways on 0344 493 0787.
Notes to editors:
Here is a video which explains more about what Headspace is and does: http://ba.uk/Z5PXtd
Founded in 2010 by Rich Pierson and Andy Puddicombe, Headspace offers guided meditations, animations, and videos via its website and mobile app, teaching users the skills of mindfulness and meditation. Headspace is one of the top-ranking Health & Fitness apps on iTunes, with over seven million users in 190 countries.
Visit www.headspace.com to learn more.