LONDON, UK, 2018-Oct-11 — /Travel PR News/ — British Airways today (October 08, 2018) announced that Andrew Brem is appointed Chief Commercial Officer and a member of the British Airways Management Committee. Andrew Brem joins British Airways on 29 October, 2018 and takes responsibility for the airline’s Commercial division, reporting to Chairman and CEO, Alex Cruz.
Andrew joins British Airways from the FTSE-100 insurance business Aviva, where he was Chief Digital Officer overseeing digital growth, transformation and customer propositions. Prior to Aviva, Andrew was Managing Director of British Gas’ connected homes business, where he launched Hive.
Andrew has previously held leadership positions in market-leading, customer-focused businesses including Carphone Warehouse, where he was Managing Director, Multi-Channel eCommerce & Services, and ASDA, where he was Director for asda.com and new business.
Alex Cruz, Chairman and CEO of British Airways, said: “I am thrilled to welcome Andrew to British Airways. Andrew is a great talent with extensive experience of leading and growing consumer businesses. We are investing £4.5 billion in our products and services over the next five years and Andrew will be instrumental in accelerating our transformation and strengthening our commercial offer. We are all looking forward to working with him.”
Andrew Brem said: “Consumer behaviour in aviation is evolving rapidly and driving change. This, combined with the significant investment programme for the next five years, makes it an exciting time to join British Airways. I am looking forward to working with the team and British Airways’ business trade partners to take forward our ambitions.”
Andrew Brem replaces Adam Daniels who it was announced in the summer of 2018, will join Avios as Chief Commercial Officer, after three successful years as Chief Commercial Officer for British Airways.
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Source: British Airways