• More than 70,000 extra Facebook fans in 2013 – average of 5,800 new fans a month, or 1,500 a week
• Number of Twitter followers doubles to 18,000 members in 2013
Vienna, Austria, 2014-1-22 — /travelprnews.com/ — The Austrian Facebook channel just keeps soaring higher and higher – and has now exceeded 200,000 fans. The Austrian national carrier succeeded in winning more than 70,000 extra followers in 2013, which adds up to 5,800 extra fans a month, or nearly 1,500 fans a week on average. With more than 80,000 interactions in the year 2013, the Austrian Facebook community is particularly active.
Bernd Hartweger, Head of Product and Marketing at Austrian Airlines, is pleased about the huge popularity of Austrian’s social media channels: “Facebook gives us the opportunity to intensify the level of contact with our fans. 200,000 fans are both acknowledgement and obligation at the same time, and show that our dialogue with customers is really working. On the one hand, we can offer insights into the exciting world of Austrian Airlines on our social media channels; on the other, we can use the platforms to listen to our customers, and subsequently learn from these.”
Last year wasn’t all about Facebook, however: Austrian also succeeded in posting a sharp increase in its number of Twitter followers. More than 18,000 members now regularly follow the short messaging service of Austrian Airlines, the equivalent of a doubling of the figure for 2013.
An open ear for the community
Fans and followers alike can use Facebook and the other social media channels to send their wishes, suggestions and complaints directly to Austrian Airlines. The Austrian national carrier can then react promptly, supply its fan community with the latest information regarding flight operations, offer behind-the-scenes views at the airline, and request opinions from its users – by participating in votes, the Facebook community can make its feelings clear on a range of issues. The Facebook activities of Austrian Airlines are rounded off by attractive competitions.
The social media channels of Austrian Airlines
Austrian Airlines has developed a highly successful presence on a range of social media platforms, including Facebook, Twitter, YouTube and Flickr. The Austrian redblog, which can be found at www.red-blog.at, deals in greater detail with issues surrounding the airline; users can find travel tips posted by Austrian employees, for example, or receive insights into everyday professional life as a pilot.
Here’s an overview of Austrian’s social media channels:
www.facebook.com/AustrianAirlines
twitter.com/austrian
www.red-blog.at
www.youtube.com/user/austrianairlinesag
www.flickr.com/photos/austrianairlines/sets/
Austrian Airlines
Austrian Airlines is Austria’s largest carrier and operates a global route network of round 130 destinations. That route network is particularly dense in Central and Eastern Europe with 41 destinations. Thanks to its favourable geographical location at the heart of Europe, the company’s hub at Vienna International Airport is the ideal gateway between East and West. Austrian Airlines is part of the Lufthansa Group, Europe’s largest airline group, and a member of the Star Alliance, the first global alliance of international airlines. The flight operations of the Austrian Airlines Group has been bundled at its 100% subsidiary Tyrolean Airways since 1st July, 2012.
Owner. Editor. Reproducer: Austrian Airlines AG. Corporate Communications public.relations@austrian.com.
Please find further information concerning the disclosure according to §§ 24 and 25 Media Act on www.austrian.com
###