All Nippon Airways launches special limited promotion featuring art and characters of the anime TV series “Demon Slayer”

All Nippon Airways launches special limited promotion featuring art and characters of the anime TV series “Demon Slayer”

  • The campaign starting from Dec. 1 will include aircraft sporting livery inspired by the TV animation series. The special jet will be in service from late January, 2022, as we plan to introduce 2 aircraft within this fiscal year.
  • Domestic flights will feature limited edition Demon Slayer cups and toys, while episodes of the show will be offered as in-flight entertainment on both domestic/international flights.
  • A lottery to win special collaboration goods will be introduced for customers traveling on domestic flights and scenic flights will be introduced as well.

Tokyo, Japan, 2021-Nov-17 — /Travel PR News/ — All Nippon Airways (ANA), Japan’s largest and 5-Star airline for nine consecutive years will feature the art and characters of the anime TV series “Demon Slayer” through a special limited promotion. In addition to a specially painted aircraft depicting characters from the show, domestic flights will offer Demon Slayer-themed paper cups and special paper toys for children. As part of the collaboration, planned for one year beginning from Dec. 1, 2021, episodes of the show will also be available as in-flight entertainment on domestic and international flights.

“We are excited to partner with Demon Slayer to generate excitement and share Japanese culture with a wider audience,” said Junko Yazawa, Senior Vice President, Customer Experience Management & Planning of ANA. “At ANA, we are constantly looking for ways to improve the travel experience, whether that be through the expansion of our award-winning service, the extension of our hygiene protocols or new entertainment experiences. We are confident that when our Demon Slayer-themed aircraft enter service in January 2022, they will offer a unique flight experience.”

1. Specially painted aircraft: “Demon Slayer” Jet (To be introduced from end of Jan. 2022 on domestic flights)

The special livery will be on the B767-300ER (aircraft number: JA616A) aircraft, and to commemorate this special collaboration, the design will feature the characters of the anime. In-flight services include a limited edition headrest cover and aprons for the cabin attendants, and unique in-flight announcements by the characters. While the design and aircraft type is yet to be decided, a second jet will enter service within this fiscal year. A scenic flight is also planned for the future as well.

*The aircraft to feature this special design is subject to change.

2. Specially designed in-flight paper cups and toys (available from Dec. 1, 2021)

On domestic flights (economy class only), specially designed cups and paper toys (18 varieties) for children will be rolled out.

3. Special in-flight entertainment (available from Dec. 1, 2021 on domestic and international flights)

Video program: 26 episodes of the “Demon Slayer” TV anime available.
Audio program: 5 songs from the TV anime series original soundtrack and the “Demon Slayer” orchestra concert will be available.

*The content will vary depending on the time of the flight.

4. ANA and “Demon Slayer” special goods (campaign to open on Nov. 15, 2021)

For customers traveling on ANA domestic flights
A lottery for original collaboration goods will be held for those traveling on ANA domestic flights during the target period.
The first round will be for a set of 5 badges for 1,000 customers.
Lottery registration period: November 15, 2021 – January 31, 2022
Boarding period: December 1, 2021 – January 31, 2022
Details (Japanese only):

About “Demon Slayer”:

A TV anime series based on the manga by Koyoharu Gotouge, published by Shueisha Jump Comics, which has sold over 150 million copies in its first 23 volumes. The story, featuring a boy named Tanjiro Kamado, whose family has been killed by demons and becomes a demon slayer in order to bring his sister, who has been turned into a demon, back to human form, has gained popularity for its story, and has become a hit series not only in Japan but all over the world. From October 16, 2020, “Demon Slayer: Kimetsu no Yaiba – The Movie: Mugen Train” which is the continuation of the TV animation was released as a theatrical animation, and from December 5, 2021, the new TV animation series will be broadcast.

Official website:

©Koyoharu Gotoge / SHUEISHA, Aniplex, ufotable

About ANA

Founded in 1952 with just two helicopters, All Nippon Airways (ANA) has grown to become the largest airline in Japan. ANA HOLDINGS Inc. (ANA HD) was established in 2013 as the largest airline group holding company in Japan, comprising 71 companies including ANA and Peach Aviation, the leading LCC in Japan.

ANA is a launch customer and the largest operator of the Boeing 787 Dreamliner, making ANA HD the biggest Dreamliner owner in the world. A member of Star Alliance since 1999, ANA has joint venture agreements with United Airlines, Lufthansa German Airlines, Swiss International Airlines, Austrian Airlines and Brussels Airlines – giving it a truly global presence.
The airline’s legacy of superior service has helped it earn SKYTRAX’s respected 5-Star rating every year since 2013, with ANA being the only Japanese airline to win this prestigious designation for nine consecutive years. ANA also has been recognized by Air Transport World as “Airline of the Year” three times (2007, 2013 and 2018); it is one of only a select few airlines to win this prominent award multiple times.

In 2021, ANA was awarded the 5-star COVID-19 safety rating by SKYTRAX, recognizing the airline’s initiatives to provide a safe, clean and hygienic environment at airports and aboard aircraft, embodied in the ANA Care Promise.

ANA is the only company in the aviation industry to receive the Gold Class distinction from the 2021 S&P Global Sustainability Awards and ANA HD has been selected as a member of the Dow Jones Sustainability World Index list for the fourth consecutive year and the Dow Jones Sustainability Asia Pacific Index list for the fifth consecutive year.

For more information, please refer to the following link.


ANA Corporate Communications
TEL +81-3-6735-1111

Source: All Nippon Airways