
AirAsia MOVE’s ASEAN Explorer Pass Highlighted at 2025 ASEAN Tourism Forum for Promoting Inclusive Travel
(IN SHORT) The ASEAN Explorer Pass by AirAsia MOVE was featured at the 2025 ASEAN Tourism Forum, highlighting its role in promoting accessible and inclusive travel across the ASEAN region. The annual travel pass offers a range of benefits, including flight access, hotel discounts, and ground connectivity, enabling travelers to explore beyond major cities and uncover hidden gems. The initiative supports sustainable tourism, contributing to local economies and alleviating overtourism pressures. AirAsia MOVE encourages further collaboration with ASEAN national carriers to expand the pass’s reach.
(PRESS RELEASE) JOHOR BAHRU, MALAYSIA, 2025-Jan-22 — /Travel PR News/ — AirAsia MOVE’s signature travel subscription, the ASEAN Explorer Pass, was spotlighted during the closing ceremony of the 2025 ASEAN Tourism Forum held on January 20, 2025. The pass was recognized as a pioneering initiative that promotes accessible and inclusive travel throughout the ASEAN region.
The ASEAN Explorer Pass, an annual travel subscription by AirAsia MOVE, offers subscribers the opportunity to explore the entire ASEAN region through AirAsia’s extensive international and domestic flight network. In addition to flight benefits, subscribers enjoy discounts on hotels and access to AirAsia Ride services for ground connectivity, all valid for a full year from the date of subscription. The pass also includes seasonal perks, making it a comprehensive travel solution.
Nadia Omer, CEO of AirAsia MOVE, expressed gratitude for the recognition, stating, “We are honored to have the ASEAN Explorer Pass showcased as a key initiative promoting travel across ASEAN at the 2025 ASEAN Tourism Forum. Our collaboration with Yang Berhormat Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia, during the launch in April last year, has set the stage for this product to help travelers discover the region’s diverse landscapes. A special thank you to ASEANTA, Tan Sri Nazir Razak, Chairman of ASEAN-BAC Malaysia, and Tan Sri Tony Fernandes, CEO of Capital A, for their unwavering support in bringing this innovative travel subscription to life.”
In line with the forum’s theme, “Unity in Motion: Shaping ASEAN’s Tourism Tomorrow,” the ASEAN Explorer Pass allows travelers to explore lesser-known destinations, stepping beyond the popular cities and uncovering hidden gems across ASEAN member countries. This initiative is expected to contribute to local economic growth and alleviate the pressures of overtourism in high-traffic areas. Since its debut in April 2024, more than 25,000 trips have been completed across cities like Makassar, Jogjakarta, Da Nang, Johor Bahru, Chiang Mai, and more, highlighting the diverse offerings within ASEAN.
AirAsia MOVE also encourages other national flag carriers in ASEAN to join the ASEAN Explorer Pass network, fostering further collaboration to open up even more travel opportunities across the region.
For a limited time, from January 20 to February 7, 2025, subscribers can enjoy an 8% discount on their ASEAN Explorer Pass with the promo code EXPLOREASEAN at checkout.
AirAsia MOVE’s ecosystem encompasses a wide range of services, including flight bookings from over 700 airlines, over a million hotels globally, airport rides, online duty-free shopping, travel insurance, and more, all integrated within a robust loyalty program, AirAsia Rewards. AirAsia MOVE has been recognized as “Asia’s Best Travel Booking App” by the World Travel Tech Awards for two consecutive years.
In addition to its travel services, AirAsia MOVE is supported by BigPay, Capital A’s digital payment platform, which enhances the travel experience by offering real-time currency exchange, low-cost remittance services, and the convenience of managing finances without the need for physical cash.
The AirAsia MOVE app is available for download via the Apple App Store, Google Play Store, and Huawei App Gallery.
Media Contact:
Daphne Cheah
communications@airasia.com
Source: AirAsia
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